Accelerating Big Data Queries and Securing Enterprise Acquisitions for Varada

Varada Inc provides technology designed to speed up queries on data lakes, functioning similarly to an instantaneous search feature within a massive spreadsheet. They partnered with Whistle to execute a highly strategic outbound campaign targeting technical personas at massive enterprise companies. Whistle helped Varada achieve high-quality meetings with global brands, ultimately contributing to the company being acquired for $60 million US dollars.

4 Months

Campaign Duration

Outbound

Campaign Type

1

No of SDRs

Key Performance Indicators

$550K

$ value of pipeline generated

Meetings Scheduled

31

Number of Meetings Scheduled

Estimated SQL ROI

79X

Estimated Return On Investment

Revenue Growth Realized

$121K

Estimated Revenue Generated

Series A

Funding Stage

11-50

Headcount

Israel

HQ location

Tech/Data Analytics/Enterprise

Target Industry

Global

Target Location

Data Architects

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

Varada enables data architects to seamlessly accelerate and optimize workloads, using dynamic analysis and adaptive indexing.

Challenges Faced

  • Varada needed help to secure meetings with high-end, high-quality enterprise customers.
  • The need to target specific technical personas sitting in data analytics roles globally.
  • Effectively communicate the product's value proposition regarding query speed and scalability.

Our Solution

  • Strategic "Sniper" Campaign: Utilized TechTarget to create highly targeted lists with specific messaging.
  • In-depth Competitor Analysis: Conducted phenomenal competitor research to understand market differentiation and handle objections effectively.
  • Extensive Technical Training: SDRs underwent rigorous training to understand the product lifecycle and the history of related technologies like Athena.
  • Global Sourcing: Expanded the search for contacts beyond the US to include global hubs for data analytics talent.

Results Achieved

  • Successfully booked meetings with massive enterprise clients, including MasterCard (VP level) and Disney.
  • Maintained a long-term, successful campaign due to high-quality meeting setting and effective objection handling.
  • Varada was successfully acquired by Starbust for $60 million US dollars.

Future Outlook

Following the successful acquisition by Starburst and the robust outbound foundations established with Whistle, Varada is positioned to scale its high-performance data indexing technology across a global enterprise landscape. The strategic "sniper" methodology and deep technical objection-handling frameworks developed during the campaign provide a sustainable blueprint for continued market penetration and technical leadership in the data analytics sector.

Key Learning

Strategic List Building

Success relies on "sniper" targeting rather than broad outreach, using tools like TechTarget.

Persona Geography

Technical personas for specific industries (like data analytics) may be concentrated in specific global regions, requiring an open geographic approach.

Hands-on Collaboration

Close involvement from the client's side in training and strategy significantly improves campaign outcomes.

Proven success with companies
in your industry

Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
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