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Playermaker builds foot-mounted wearable sensors that capture technical, tactical and physical data for football players, coaches and clubs. The company came to Whistle to open conversations with two distinct buyer groups: professional and semi-professional clubs, and elite and private youth academies. Whistle set up two separate outbound campaigns, each with its own target personas, pain points and messaging.
91 meetings booked within 6 months with 56 sales qualified leads.
$464k in pipeline generated.
The relationship has a strong operational foundation that can inform future engagements: a clearly defined half-seat inbound SDR model, agreed onboarding and launch milestones, and a structured setup spanning messaging, CRM/workflow configuration, training, and list enrichment. For a future rollout, this suggests the best opportunity lies in reapplying the same playbook with tighter budget alignment, clearer success benchmarks, and earlier expansion planning so a similar client can scale from an initial focused inbound program into a broader revenue engine.
The same technology meant different things to a first-team performance department and to an academy. Running two campaigns let each message speak to the problem that buyer owns: team performance for clubs, player development and talent identification for academies.
Playermaker's position as the only provider capturing data from the source of motion gave SDRs a clear, specific reason for a performance or coaching lead to take a second look, rather tha
Both briefs asked SDRs to make sure prospects knew who Playermaker already works with. For sceptical coaching and performance staff, proof from peer clubs and recognized programmes does more than a feature list.
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