From Trade-Show Relationships to Structured Outbound

2.5 months - Ongoing

Campaign Duration

Outbound

Campaign Type

1.5

No of SDRs

Key Performance Indicators

$125K

$ Value of Pipeline Generated

Meetings Scheduled

13

No. of Meetings Scheduled

Estimated SQL ROI

5X

Estimated Return On Investment

Revenue Growth Realized

$25K

Estimated Revenue Generated

Seed

Funding Stage

2-10

Headcount

USA

HQ location

Machinery & Manufacturing

Target Industry

USA

Target Location

Head of Sales/Marketing

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

Corbel (CorbelPay) is an AI sales and embedded finance platform for equipment manufacturers and dealers. Its sales funnel relied on the founder’s personal relationships from trade shows rather than a structured SDR function.

Challenges Faced

  • Corbel lacked a formal, repeatable sales process
  • A sales funnel built on the CEO’s personal relationships from trade shows, not a structured SDR function
  • Messaging complexity from the platform’s multiple features and personas

‍

Our Solution

  • Applied a website traffic threshold of >8k–10k monthly visitors so prospects could generate enough qualified leads and financing pre-approvals to show value
  • Targeted mid-sized manufacturers (50M–500M revenue) and dealers, avoiding large brands with mature in-house solutions and captive finance arms
  • Used a direct, human tone, with industry social proof and references to specific website pain points to open conversations

‍

Results Achieved

  • 13 meetings booked in the first 2 months of the campaign
  • A structured outreach playbook replaced the previously informal, relationship-led process

‍

Future Outlook

Whistle and Corbel are continuing the engagement into November, with targets of a minimum of 10 meetings for the month (at least 2 per week) and a meeting hold rate of 70% or higher.

Key Learning

Website Traffic

Prospects need >8k–10k monthly visitors to generate enough qualified leads and financing pre-approvals to demonstrate a clear ROI.

Target the long tail, avoid the “gorillas”

Mid-sized manufacturers and dealers are a better fit than large brands with their own mature solutions.

Tone and relevance

A direct, human message that references a specific website pain point opens conversations better than sales jargon.

Proven success with companies
in your industry

Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
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