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Campaign Duration
Campaign Type
No of SDRs
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Funding Stage
Headcount
HQ location
Target Industry
Target Location
Target Persona
Tastewise is an AI-powered food and beverage intelligence platform used by CPG brands to track consumer trends and inform product and marketing decisions. The company engaged Whistle to run an inbound-only campaign to convert existing prospect interest into booked meetings.
37 meetings booked in 8 weeks.
27 meetings held.
With the campaign still in its early stages, the focus going forward is on closing the gap between meetings booked and meetings held, and building a stronger conversion and follow-up layer to reduce no-shows and cancellations. A small, targeted outbound component could be introduced to supplement the inbound activity, and that comparing inbound lead quality by source (e.g. event, survey, specific industry) would help identify where the highest-value meetings are coming from.
Establishing benchmarks for booked, held, qualified, and opportunity rates ahead of a campaign start would allow for clearer performance assessment as data comes in.
Qualification is completed before the prospect is called, checking industry relevance and budget against a revenue threshold.
Innbound calling has been the primary point of human contact with prospects.
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