Building a Scalable Outbound Engine for a Founder-Led Startup

Loops, an AI analtyics agent, partnered with Whistle to establish a formal sales function and transition away from being purely founder-led. Whistle provided a dedicated SDR resource and technical operations support to build messaging, validate data, and gain CRM visibility.

11 Months

Campaign Duration

Outbound

Campaign Type

1

No of SDRs

Key Performance Indicators

$1.8M

$ value of pipeline generated

Meetings Scheduled

130

Number of Meetings Scheduled

Estimated SQL ROI

30X

Estimated Return On Investment

Revenue Growth Realized

$364K

Estimated Revenue Generated

Seed

Funding Stage

11-50

Headcount

Israel

HQ location

B2C SaaS with Cloud Spend

Target Industry

USA/UK

Target Location

Head of Product/Growth

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

Loops is a no-code analytics platform that provides product and data teams with growth opportunities hidden in their data.

Challenges Faced

  • The company had no internal sales team and relied entirely on founder-led efforts.
  • Lack of visibility into sales performance and a need for structured CRM workflows and reports.
  • Requirement for assistance in creating professional messaging, including scripts and email sequences.
  • Missing or unvalidated contact details within their lead data.

‍

Our Solution

  • Dedicated SDR Support: Whistle provided one full-time SDR seat, split between two 4-hour SDRs to provide specialized coverage for the USA and UK markets.
  • Multi-Channel Messaging: Developed tailored email sequences and LinkedIn messages to reach prospects effectively.
  • Sales Operations & Analytics: The Operations Team implemented custom workflows and dashboards within Loops’ CRM to track all SDR output and metrics.
  • Data Enrichment: The Data Team validated and enriched lead lists with correct contact details to improve outreach accuracy.

Results Achieved

  • Generated 81 Sales Qualified Leads (SQLs).
  • Successfully scheduled 130 meetings for the client.
  • Established a consistent outbound presence in the USA and UK markets.
  • Implemented full CRM visibility and data-driven reporting for sales activities.

‍

Future Outlook

With a robust outbound infrastructure and CRM reporting now firmly in place, Loops is well-positioned to scale its customer acquisition beyond founder-led initiatives. The success of the USA and UK market entries provides a proven blueprint for further international expansion and continued pipeline growth.

Key Learning

Regional Specialization

Splitting a single SDR seat between two specialized resources allowed for optimized outreach tailored to the specific nuances of the USA and UK markets.

Operational Visibility is Critical

Integrating custom dashboards and workflows into the CRM transformed raw activity into actionable data, allowing the founders to track progress accurately.

Data Quality Drives Results

Validating and enriching contact details before launching sequences ensured higher deliverability and more efficient use of SDR time.

Proven success with companies
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