How Whistle Provided Specialized SDR Talent for Splendid Group’s Agile B2B Campaigns

Splendid Group is a B2B marketing agency that partnered with Whistle to test and implement an in-house telemarketing function for both their own brand and their diverse client portfolio. Whistle provided specialized SDRs to act as an extension of Splendid’s team, executing high-volume outreach campaigns across various industries and technical sectors. Through this collaboration, Whistle helped Splendid manage over 30 different campaigns, optimizing their outreach strategy and identifying key performance drivers in the Australian and UK markets.

11 Months

Campaign Duration

Outbound

Campaign Type

2

No of SDRs

Key Performance Indicators

$1.6M

$ value of pipeline generated

Meetings Scheduled

101

Number of Qualified Meetings Scheduled

Estimated SQL ROI

11X

Estimated Return On Investment

Revenue Growth Realized

$322K

Estimated Revenue Generated

Public

Funding Stage

5,001-10,000

Headcount

Sydney, Australia

HQ location

B2B Marketing, Enterprise Companies

Target Industry

Global

Target Location

C-suite

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

Splendid Group is a global marketing agency specializing in B2B technology. They help tech brands be better understood by connecting complex technology to human insights.

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Challenges Faced

  • Market Saturation: Some campaigns faced high competition in heavily saturated markets, making it difficult to exceed expectations.
  • Technical Complexity: Certain campaigns, such as those for SAP, required SDRs with deep fundamental knowledge of enterprise selling and tech concepts like cloud computing‍
  • Short Campaign Cycles: Splendid often ran very short campaigns lasting only 10 to 21 days.

Our Solution

  • Specialized SDR Placement: Whistle deployed "techie-orientated" SDRs to handle complex enterprise and technical campaigns.
  • Multi-Channel Outreach: Implemented a strategy combining 2 hours of LinkedIn outreach and 2 hours of calling per day.
  • Strategic Campaign Lead-up: Whistle advised and implemented a 3-week build-up period for event-based campaigns to ensure better attendance and momentum.

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Results Achieved

  • Successfully executed over 30 individual campaigns for Splendid and their clients.
  • Achieved exceptional connection rates in the Australian market through a 100% phone-orientated approach.
  • Gathered valuable market insights through thorough outreach.
  • Established a successful "talent client" model where Whistle SDRs worked directly within the client's established systems and strategy.

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Future Outlook

For future campaigns of this style, Whistle aims to set a precedent against the "stopping and changing" of SDRs and the use of ultra-short campaign durations. The focus will shift toward ensuring more thorough training systems are in place and maintaining transparency regarding upcoming events to allow for proper lead-up energy and momentum.

Key Learning

Lead-up Time

Event-based calling requires at least a 3-week lead time to build momentum; calling on the day of the event results in poor show rates.

Training Depth

For clients with a "plug and play" model, a more thorough initial training system for SDRs is essential for success.

Regional Success

Australia is a highly viable market for phone-heavy outreach due to superior connection rates.

Proven success with companies
in your industry

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