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Sinorbis is a digital marketing platform that helps companies navigate the Chinese market with ease. Their all-in-one solution simplifies the complexities of the Chinese digital landscape by offering a comprehensive suite of tools that cover everything from social media management and search engine optimization to website localization and data analytics. The company faced the challenge of establishing processes and scaling up operations in the US, which involved booking qualified meetings to facilitate the Sales Team's business meetings.
Scaling Operations: Sinorbis needed to establish processes to scale up their operations specifically within the US market.
Pipeline Generation: The company lacked a consistent mechanism for booking qualified meetings to support the Sales Team's business objectives.
Whistle addressed these challenges by implementing a comprehensive outbound strategy:
Strategic Targeting: Developed specific target lists tailored to Sinorbis' unique requirements.
Messaging & Storytelling: Created compelling messaging and stories to support outreach efforts and resonate with the US audience.
Embedded SDRs: Placed two full-time SDRs directly within the Sinorbis sales model to conduct targeted outreach and assist with booking meetings for conferences.
Volume of Meetings: The campaign successfully scheduled 167 meetings over the course of the engagement.
Targeted Campaign Success: A specific focused campaign run from October to November yielded 45 meetings alone, which the client noted as a "great result".
Team Integration: The Whistle team successfully integrated into the Sinorbis structure, operating as a true extension of their internal team.
"Whistle has really become an extension of our team. It doesn’t feel like they’re an outsourced company. We communicate with them on a daily basis and know exactly what’s going on."
Continued US Expansion: Having successfully executed their "first US outbound campaign," Sinorbis has established a foundation for scaling their operations further in the US market.
Operational Scaling: The processes established during this engagement serve as a blueprint for future scaling efforts and continued meeting generation.
Solutions
The success of the partnership relied heavily on Whistle integrating so deeply that they became an "extension of [the] team" rather than a distant vendor.
By leveraging Whistle's resources, they successfully executed their first US outbound campaign, proving that outsourcing can be a reliable engine for entering complex new markets.
By developing specific target lists and creating "messaging and stories" unique to Sinorbis' requirements, the team achieved significant throughput.
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