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Bonusly is an employee recognition and rewards platform that sells to HR and People leaders. Bonusly was receiving a couple inbound leads per month for small deals that its AE team was not efficiently converting, and it partnered with Whistle to build a dedicated SDR function around that demand. Whistle helped define the role and candidate profile and ran a campaign with 3 Account Development Representatives.
“Whistle's team has been amazing: super communicative, urgent, and well organized. As we've evolved our sales structure, from SDR work to closing deals and outbound, the Whistle reps have adapted quickly, asked great questions, and brought real hunger and personality to the role.
They've become a true part of our team and our growth journey, and I see even more potential as we keep scaling." Yasmin Wahid - Revenue Growth Specialist
23 meetings booked, with 21 of them being sales qualified leads.
Bonusly is building outbound alongside a long-standing inbound motion, and Whistle’s SDRs have carried the top-of-funnel work so its AE team can focus on meetings.
Bonusly prioritized high agency, intellectual honesty and a builder mindset. HR experience was a plus but not required, and candidates from other industries were valued for creative approaches.
Splitting one 8-hour seat into two 4-hour reps was considered to add coverage, competition and time-zone flexibility.
Bonusly spent Q1 studying what makes outbound effective and identifying target prospects. The remaining gap was experienced people to execute that plan.
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