Driving Strategic Meetings for On-Demand Workspace Solutions

Anywell provides organizations with on-demand local workspaces by partnering with cafes, co-working spaces, and hotels to support remote and hybrid employees. They engaged Whistle to generate meetings with companies looking to provide novel, energizing workspaces and weekly credit budgets for their staff. Whistle helped Anywell secure dozens of high-level discussions and deals to navigate a market where ROI was initially difficult to prove.

4 Months

Campaign Duration

Mixed

Campaign Type

1

No of SDRs

Key Performance Indicators

$820K

$ value of pipeline generated

Meetings Scheduled

62

Number of Meetings Scheduled

Estimated SQL ROI

15X

Estimated Return On Investment

Revenue Growth Realized

$164K

Estimated Revenue Generated

Series A

Funding Stage

51-100

Headcount

Israel

HQ location

Remote and Hybrid Companies

Target Industry

USA

Target Location

C-suite/HR

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

Anywell provides organizations with on-demand local workspaces by partnering with cafes, co-working spaces, and hotels to support remote and hybrid employees.

Challenges Faced

  • Difficulty demonstrating ROI due to low subscription rates.
  • Navigating complex needs where organizations already had offices or preferred different meeting locations like coffee shops.
  • Communicating the value of a paid solution in a competitive workspace market.

Our Solution

  • Targeted organizations interested in allotting weekly credit budgets for employee workspace reservations.
  • Highlighted the "walk in, get to work, and walk out" seamless app experience.
  • Emphasized organizational controls, such as the ability to adjust credit limits for team offsites or restrict usage to those far from the office.
  • Promoted all-inclusive booking features such as tech kits, printers, and prepaid meal plans.

‍

Results Achieved

  • Booked 62 meetings in 4 months.
  • Generated 26 meetings that progressed to discussions or created deals.
  • Successfully introduced the solution to organizations needing flexible workspace for remote staff.

‍

Future Outlook

Anywell continues to focus on refining its value proposition to overcome initial ROI challenges associated with its subscription model. By leveraging the meeting generation processes established with Whistle, the company is positioned to target organizations that require high levels of control over remote work budgets and offsite coordination.

Key Learning

Granular Budgetary Control

Organizations prioritized the ability to implement specific usage restrictions, such as disabling access on mandatory office days or limiting credits to remote-first staff.

Essential Amenity Assurance

The campaign highlighted that guaranteed professional infrastructure—specifically high-speed wifi and dedicated power—outperformed general workspace appeal in driving interest.

Operational ROI Refinement

Success relied on pivoting the value proposition to focus on long-term employee retention and productivity rather than immediate short-term subscription metrics.

Proven success with companies
in your industry

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