Scaling HR Outreach with Multi-Channel SDR Campaigns

Parita is a human resources-focused company that partnered with Whistle to drive high-volume, high-quality outbound meetings with HR decision-makers.

7 months

Campaign Duration

Outbound

Campaign Type

1

No of SDRs

Key Performance Indicators

$2.5M

$ value of pipeline generated

Meetings Scheduled

172

Number of Qualified Meetings Scheduled

Estimated SQL ROI

46X

Estimated Return on Investment

Revenue Growth Realized

$500K

Estimated Revenue Generated

Seed

Funding Stage

1-10

Headcount

New York

HQ location

Human Resources

Target Industry

United States

Target Location

HR decision-makers

Target Persona

Parita is a human resources-focused company that partnered with Whistle to drive high-volume, high-quality outbound meetings with HR decision-makers. Whistle supported a multi-channel SDR campaign that emphasized ROI messaging and strict qualification to maintain quality at scale, enabling a strong pipeline and actionable meetings.

Challenges Faced

  • Maintaining quality while scaling volume
  • Ensuring meetings were high-value and actionable
  • Coordinating continuous feedback loops between SDR and client

Our Solution

  • Multi-channel outreach via cold calls, email, and LinkedIn
  • ROI-focused messaging tailored to HR decision-makers
  • Strict qualification frameworks and continuous SDR engagement
  • Weekly reporting and feedback on highs and lows of outreach
  • Optimisation of no-show follow-ups and LinkedIn engagement using Sales Navigator
  • Monthly client reviews and transparent reporting to align on strategy

Results Achieved

  • 172 meetings booked, 121 meetings held, 89 qualified opportunities
  • Strong downstream conversion, leading to new seats starting February 2, 2026
  • Multi-channel approach allowed volume scaling without sacrificing quality
  • Positioned Parita as a recognizable brand in the US HR market
  • Insights from campaign informed future UK market outreach and additional SDR seat

Future Outlook

Building on the successful $2.5M pipeline generation and validated US outreach model, Parita is positioned to scale its internal sales capacity by adding additional SDR seats to maintain high-volume growth. This foundation provides a strategic roadmap for seamless geographic expansion into the UK market, leveraging established ROI-focused messaging and strict qualification frameworks to replicate success internationally. By continuing to utilize these rigorous feedback loops and multi-channel processes, Parita will ensure sustained brand visibility and high-value engagement across new HR tech territories.

Solutions

Key Learning

By combining strict qualification frameworks with ROI-focused messaging and data-driven market insights, Parita successfully scaled high-volume outreach into a $2.5M pipeline while establishing a validated roadmap for international expansion.

Quality-Centric Scaling

Implementing strict qualification frameworks and continuous SDR feedback loops ensured that high-volume outreach consistently translated into high-value sales opportunities.

Precision Messaging

Tailoring multi-channel communications with ROI-focused messaging and industry-specific examples significantly enhanced engagement levels among senior HR decision-makers.

Geographic Expansion Insights

Utilizing performance data from the established US market provided a validated strategic roadmap for Parita’s successful expansion into the UK HR tech landscape.

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