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Molemap, a leading provider of skin cancer detection and prevention services, partnered with Whistle to expand their business into new territories. Seeking a quick, reliable solution to generate leads and secure meetings, Molemap leveraged Whistle’s expertise in sales development to grow their client base and enhance their outreach efforts.
Seasonal Sensitivity: The demand for Molemap’s services fluctuated by season, with reduced urgency during winter months despite Australia’s high skin cancer risk.
Data Limitations: Finding sufficient data across diverse industries was a challenge, given that skin cancer affects all demographics.
Team Capacity: Molemap’s existing sales team lacked experience in outbound prospecting, requiring external support for lead generation.
Whistle implemented a tailored, multi-phase strategy to ensure sustained success throughout the campaign:
Meetings Scheduled: 162 meetings booked across the campaign duration.
Performance Beyond Expectations: The campaign exceeded initial meeting targets, demonstrating the effectiveness of the tailored outreach strategy.
Client Growth: Enabled Molemap to expand their business and engage with prospects earlier in their buying journey, resulting in larger deal sizes.
“Whistle provided an out-of-the-box solution for sales development, which was exactly what we needed to get up and running quickly. Their team’s ability to pivot strategies and maintain transparency throughout the campaign made them an invaluable partner in helping us grow our business.”
Building on the campaign's success in exceeding initial targets and navigating seasonal fluctuations, Molemap and Whistle are positioned to further refine and expand their lead generation efforts. Future strategies will likely focus on:
Solutions
Pivoting strategies based on seasonal behaviors ensured consistent engagement and campaign success.
Whistle’s ability to quickly onboard and replace SDRs minimized disruptions and maintained pipeline reliability.
Frequent communication and a proactive approach to client needs fostered a strong, productive partnership.