Expanding Molemap’s Reach Through Strategic Lead Generation
A leading provider of skin cancer detection and prevention services, partnered with Whistle to expand their business into new territories.

Private

Funding Stage

51-200

Headcount

Australia

HQ location

Construction

Target Industry

Australia

Target Location

HR Manager

Target Persona

Transformative Metrics That Showcase Our Impact.

12 Months

Campaign Duration

Outbound

Campaign Type

1

No of SDRs

Key Performance Indicators

$903 000

$ value of pipeline generated

Meetings Scheduled

162

No. of qualified meetings scheduled

Estimated SQL ROI

$220 000

Estimated Return on Investment

Revenue Growth Realized

16X

Estimated revenue generated

Overview

Molemap, a leading provider of skin cancer detection and prevention services, partnered with Whistle to expand their business into new territories. Seeking a quick, reliable solution to generate leads and secure meetings, Molemap leveraged Whistle’s expertise in sales development to grow their client base and enhance their outreach efforts.

Challenges Faced

Seasonal Sensitivity: The demand for Molemap’s services fluctuated by season, with reduced urgency during winter months despite Australia’s high skin cancer risk.

Data Limitations: Finding sufficient data across diverse industries was a challenge, given that skin cancer affects all demographics.

Team Capacity: Molemap’s existing sales team lacked experience in outbound prospecting, requiring external support for lead generation.

Our Solution

Whistle implemented a tailored, multi-phase strategy to ensure sustained success throughout the campaign:

  • Phased Rollout: Began with warm inbound leads to ease the team into the campaign, followed by targeted outbound efforts.
  • Seasonal Adjustments: Adapted messaging based on seasonal audience behaviors, shifting from a direct meeting-focused approach to educational content during the winter.
  • Channel Optimization: Prioritized phone and email outreach for their effectiveness in driving engagement and scheduling meetings.
  • Client Collaboration: Maintained daily communication through email and Teams, ensuring alignment and swift resolution of challenges.

Results Achieved

Meetings Scheduled: 162 meetings booked across the campaign duration.

Performance Beyond Expectations: The campaign exceeded initial meeting targets, demonstrating the effectiveness of the tailored outreach strategy.

Client Growth: Enabled Molemap to expand their business and engage with prospects earlier in their buying journey, resulting in larger deal sizes.

“Whistle provided an out-of-the-box solution for sales development, which was exactly what we needed to get up and running quickly. Their team’s ability to pivot strategies and maintain transparency throughout the campaign made them an invaluable partner in helping us grow our business.”

Future Outlook

Building on the campaign's success in exceeding initial targets and navigating seasonal fluctuations, Molemap and Whistle are positioned to further refine and expand their lead generation efforts. Future strategies will likely focus on:

  • Refining the Seasonal Playbook: Molemap plans to institutionalize the successful "seasonal adjustment" strategy, utilizing educational content during lower-urgency winter months to nurture leads, while switching to direct meeting-focused outreach during high-risk seasons.
  • Deepening Market Penetration: To overcome data limitations across diverse industries, future campaigns will likely focus on enriching data sources to better target specific sectors within the broad "all demographics" market.
  • Capitalizing on Early Engagement: Building on the success of engaging prospects earlier in their buying journey—which resulted in larger deal sizes—the team will aim to optimize nurturing workflows to consistently secure high-value contracts.
  • Scalable Outbound Model: With the internal team lacking prior outbound experience, Molemap will continue to leverage Whistle’s "out-of-the-box" solution to rapidly scale into further territories without the need for heavy internal training or recruitment overhead.

Solutions

Key Learning

Adaptability Enhances Results

Pivoting strategies based on seasonal behaviors ensured consistent engagement and campaign success.

Efficient SDR Management

Whistle’s ability to quickly onboard and replace SDRs minimized disruptions and maintained pipeline reliability.

Collaboration is Essential

Frequent communication and a proactive approach to client needs fostered a strong, productive partnership.

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