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Wander, an industry-leading vacation rental platform, launched Wander REIT—the first institutional-grade vacation rental investment product designed to turn customers into owners. To accelerate lead generation, customer acquisition, and revenue growth, Wander needed a way to engage website visitors in real time. With internal capacity limited, the company partnered with Whistle to run a targeted campaign using the Service Bell platform.
The goal was to convert interested website visitors into qualified leads and schedule meaningful sales conversations, while tracking and nurturing engagement efficiently. This approach allowed Wander to capture opportunities that may have otherwise gone unnoticed.
Limited Internal Capacity: Wander did not have the resources to run the Service Bell campaign internally.
Real-Time Engagement: Capturing and qualifying leads in real time required technical setup and dedicated personnel.
Lead Qualification Complexity: Understanding visitor intent and matching leads to the right investment opportunities was critical to campaign success.
Whistle implemented a focused, data-driven strategy to capture and convert website visitors into meaningful sales opportunities:
Dedicated SDR Coverage
A Whistle SDR was placed to monitor live website traffic and interact with visitors in real time, ensuring no opportunity was missed.
Lead Qualification in Real Time
Visitors expressing interest were engaged immediately, with conversations tailored to their specific investment needs. This process allowed Wander to assess fit and prioritize high-quality prospects.
Service Bell Optimization
By leveraging the Service Bell platform, Whistle tracked visitor activity and interactions, refining engagement approaches, and maximizing conversion potential.
Operational Efficiency
Whistle managed the entire campaign, freeing Wander’s leadership from day-to-day outreach and enabling focus on closing deals and strategic growth initiatives.
Process Impact: Established a proven approach for real-time engagement, creating a foundation for scalable, repeatable lead generation.
Operational Efficiency: Wander’s leadership was able to focus on closing deals rather than manual lead follow-up.
Expanding the approach to include additional channels, such as email follow-ups or targeted campaigns for repeat website visitors, could further increase lead capture and revenue potential. Whistle remains positioned to support Wander in scaling these strategies and optimizing engagement for long-term growth.
Solutions
Interacting with visitors at the moment of interest significantly increases the likelihood of conversion.
Assigning a dedicated resource ensures that opportunities are addressed quickly and thoroughly.
Effective use of Service Bell allowed the team to track, qualify, and engage visitors efficiently.
