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This PropTech company partnered with Whistle to develop a complete sales operations framework from scratch. Their AI-powered platform enables users to create real estate layout plans and visualizations with ease, serving both professionals and non-designers. The company needed more than lead generation, they required a full sales strategy, structure, and execution model capable of supporting fast growth and continuous iteration.
No Established Sales Infrastructure: The company needed to create a sales process that covered the full customer journey, from initial engagement through to conversion and retention.
Agility Required: As a fast-growing startup, they had to experiment and iterate quickly while staying fully operational.
Niche Market Focus: The target audience, office space professionals, was highly specific, requiring precise targeting and personalized communication to generate meaningful traction.
Whistle partnered closely with the company to design and execute a sales strategy that combined structure, adaptability, and consistent communication.
Sales Development and Operations Support: Whistle provided a dedicated Sales Development function to manage outbound outreach and qualification, while also assisting with CRM operations and sales enablement content.
Strategic Collaboration: Two Whistle sales executives were integrated into the client’s operations, collaborating on strategy development, implementation, and real-time optimization.
Content and Process Development: Beyond outreach, Whistle helped shape the messaging, CRM workflows, and reporting systems to ensure alignment between marketing and sales.
Continuous Refinement: Regular collaboration sessions allowed both teams to adjust tactics, optimize targeting, and improve conversion at every stage of the funnel.
Meetings Scheduled: 214 meetings scheduled during the campaign duration.
Qualified Pipeline: 128 qualified sales opportunities created, resulting in a $250,000 monthly SQL value.
Targeting Precision: Focusing on a well-defined niche of office space professionals enabled the company to refine outreach and achieve significant traction.
Infrastructure Build: Establishing a full sales strategy and execution model provided the operational maturity required for US market expansion.
Strategic Collaboration: Integrating Whistle executives into the client’s operations ensured real-time optimization and consistent progress through transparent communication.
Looking ahead, the robust sales infrastructure established by Whistle positions the company to aggressively scale its footprint in the US market. By solidifying a consistent $250,000 monthly pipeline through precise outbound targeting, Whistle has provided the operational maturity required to move beyond the Pre-Seed stage. This strategic foundation ensures the company can continue to refine its conversion tactics, transforming initial market traction into sustainable, long-term revenue
Solutions
Combining SDR expertise with CRM and content support accelerated sales maturity within the organization.
Close, transparent communication between both teams ensured consistent progress and quick pivots when needed.
Focusing on a well-defined audience enabled the company to refine its outreach and achieve measurable pipeline growth.
