Driving Market Expansion for Verbit with Scalable Outbound Outreach
Verbit is a global leader in voice AI technology, providing vertically built transcription and captioning solutions that make verbal information both accessible and actionable.

Verbit

Series E

Funding Stage

550-1000

Headcount

United States

HQ location

Computer Software

Target Industry

United States

Target Location

Outbound

Campaign Type

Transformative Metrics That Showcase Our Impact.

Discover the measurable outcomes that define our success. Our data-driven approach ensures that every strategy is backed by real results. Explore how we help businesses thrive with our innovative solutions.

Key Performance Indictors

$1 940 000

$ value of pipeline generated

Estimated SQL ROI

13X

Estimated Return On Investment

Revenue Growth Realized

$388 000

Estimated Revenue Generated by Whistle

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Opportunities

Overview

Verbit is a global leader in voice AI technology, providing vertically built transcription and captioning solutions that make verbal information both accessible and actionable. Founded in 2017, the company has since grown into a $2B unicorn, serving industries that rely on accurate, real-time speech-to-text capabilities.When Verbit set its sights on expanding into the US and EU markets, it faced a critical challenge: entering large, unfamiliar territories while maintaining the speed and precision required for growth. To meet these demands, Verbit partnered with Whistle to accelerate its outbound development and establish a scalable outreach process.

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Challenges Faced

Market Entry Complexity: Entering the US and EU markets required navigating new buyer segments, competitive landscapes, and cultural nuances, with no established outreach infrastructure in place.
High Volume Demands: Verbit needed to scale prospecting quickly to gather market intelligence and meet ambitious connection goals.
Resource Constraints: To reach targets at speed, Verbit required additional manpower that could identify qualified leads and secure meetings efficiently.

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Our Solution

Whistle deployed four full-time Appointment Setters to manage outbound prospecting and accelerate Verbit’s entry into new regions.

Targeted Outbound Outreach: SDRs conducted structured outreach campaigns to identify relevant prospects and generate meetings at scale.

Market Intelligence Gathering: Conversations with prospects provided Verbit with valuable insights into market dynamics, buyer behavior, and opportunity areas.

Collaboration and Communication: Ongoing communication between the Verbit and Whistle teams ensured transparency, responsiveness, and alignment throughout the campaign.

Results Achieved

  • Meetings Scheduled: 142 meetings scheduled through targeted outbound campaigns.
  • Qualified Pipeline: 97 qualified sales opportunities created, generating a total pipeline value of $1,940,000.
  • Return on Investment: Achieved an estimated 13X ROI with approximately $388,000 in revenue generated.
  • Rapid Scalability: Deployed four full-time Appointment Setters to manage high-volume prospecting and accelerate entry into the US and EU markets.
  • Market Intelligence: Leveraged high-volume outreach to gather critical data on buyer behavior and cultural nuances in new territories, informing future go-to-market strategies.

    • Future Outlook

  • Deepening Global Footprint: With a validated outbound engine and nearly $2 million in generated pipeline, Verbit is well-positioned to accelerate its penetration into the complex US and EU markets.
  • Leveraging Market Intelligence: The granular insights gathered during the initial outreach will serve as a strategic asset, allowing Verbit to refine its persona targeting and messaging to navigate new buyer segments with greater precision.
  • Sustaining Efficient Growth: By establishing a scalable acquisition model that delivered a 13X ROI, Whistle has provided the operational agility Verbit needs to maintain its rapid growth trajectory as a category leader in the Voice AI space.

    • Solutions

    Key Learning

    Outsourced Scale Enables Speed

    Access to Whistle’s trained SDR team allowed Verbit to reach its target audience rapidly and book meetings at volume.

    Communication Drives Performance

    Close collaboration between both teams supported consistent performance and quick adaptability during market entry.

    Data Fuels Market Understanding

    Early outreach insights gave Verbit a clearer picture of its audience and helped refine future sales efforts.

    Proven success with companies
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    Kaltura

    Kaltura needed help to generate consistent Sales Qualified Leads for their Marketing team.
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    Computer Software
    Verbit

    When Verbit set its sights on the US and EU markets, it faced the monumental challenge of establishing a foothold in these unfamiliar territories.

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