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Verbit is a global leader in voice AI technology, providing vertically built transcription and captioning solutions that make verbal information both accessible and actionable. Founded in 2017, the company has since grown into a $2B unicorn, serving industries that rely on accurate, real-time speech-to-text capabilities.When Verbit set its sights on expanding into the US and EU markets, it faced a critical challenge: entering large, unfamiliar territories while maintaining the speed and precision required for growth. To meet these demands, Verbit partnered with Whistle to accelerate its outbound development and establish a scalable outreach process.
Market Entry Complexity: Entering the US and EU markets required navigating new buyer segments, competitive landscapes, and cultural nuances, with no established outreach infrastructure in place.
High Volume Demands: Verbit needed to scale prospecting quickly to gather market intelligence and meet ambitious connection goals.
Resource Constraints: To reach targets at speed, Verbit required additional manpower that could identify qualified leads and secure meetings efficiently.
Whistle deployed four full-time Appointment Setters to manage outbound prospecting and accelerate Verbit’s entry into new regions.
Targeted Outbound Outreach: SDRs conducted structured outreach campaigns to identify relevant prospects and generate meetings at scale.
Market Intelligence Gathering: Conversations with prospects provided Verbit with valuable insights into market dynamics, buyer behavior, and opportunity areas.
Collaboration and Communication: Ongoing communication between the Verbit and Whistle teams ensured transparency, responsiveness, and alignment throughout the campaign.
Meetings Scheduled: 142 meetings scheduled through targeted outbound campaigns.
Qualified Pipeline: 97 qualified sales opportunities created, generating a total pipeline value of $1,940,000.
Return on Investment: Achieved an estimated 13X ROI with approximately $388,000 in revenue generated.
Rapid Scalability: Deployed four full-time Appointment Setters to manage high-volume prospecting and accelerate entry into the US and EU markets.
Market Intelligence: Leveraged high-volume outreach to gather critical data on buyer behavior and cultural nuances in new territories, informing future go-to-market strategies.
“Whistle drove those outbound opportunities that enabled us to get in front of our target audience.”
Deepening Global Footprint: With a validated outbound engine and nearly $2 million in generated pipeline, Verbit is well-positioned to accelerate its penetration into the complex US and EU markets.
Leveraging Market Intelligence: The granular insights gathered during the initial outreach will serve as a strategic asset, allowing Verbit to refine its persona targeting and messaging to navigate new buyer segments with greater precision.
Sustaining Efficient Growth: By establishing a scalable acquisition model that delivered a 13X ROI, Whistle has provided the operational agility Verbit needs to maintain its rapid growth trajectory as a category leader in the Voice AI space.
Solutions
Access to Whistle’s trained SDR team allowed Verbit to reach its target audience rapidly and book meetings at volume.
Close collaboration between both teams supported consistent performance and quick adaptability during market entry.
Early outreach insights gave Verbit a clearer picture of its audience and helped refine future sales efforts.
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