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LivedX is an online portal that translates peoples’ everyday life experiences into credentials by leveraging proprietary Machine Learning technology. We help our users create a portfolio of highly-valued skills sought and recognized by educational institutions and workplaces. LivedX prides itself on being user-guided, user-centric, and research driven to amplify skills and talents not often recognized in traditional admission or hiring processes. Our ecosystem connects users, content, and experts.
As this was a new concept and no real competitors it was challenging to convey the benefits in the short time you have on a call. An outside consultant was brought on board who believed mass mailing would have better results than phone calls and the email structure differed from what we know works. The changed the ICP to include High Schools and District level however the management level they wanted to connect with was very difficult (senior level management at district level)
We ran AB tests to show that our method was more successful. We did not agree with the mass mailing approach and the client then decided to go this route on their own
Despite the challenges of a novel market concept and difficult-to-access decision-makers, the campaign delivered significant financial returns and high-quality engagement over a 7-month period.
Campaign Growth & Scalability
“Whistle helped us transform our sales process from a question mark into a predictable engine for growth. The clarity we gained was a powerful learning experience for our whole team and has been fundamental to our success.”
Refining the "Novel Concept" Pitch: As a company with no direct competitors introducing a novel concept, LivedX faces the challenge of educating the market. Future strategies will likely double down on the successful "user-centric" messaging to explain benefits quickly, reducing the friction often found in cold outreach for new categories.
Optimizing the Ideal Customer Profile: The campaign revealed that while the ICP was expanded to include High Schools and Districts, reaching senior-level management proved difficult. The future outlook suggests a strategic pivot: either finding alternative entry points into district ecosystems or refining the outreach methodology to better penetrate these specific management layers.
Scaling Outbound Operations: The decision to upsell from 0.5 to 2 SDRs during the campaign demonstrates a commitment to aggressive growth. This suggests a future focus on scaling outbound volume to maximize market reach now that the initial messaging has been tested.
Solutions
Conveying the benefits of a "novel concept" with no direct competitors requires concise messaging to quickly capture attention on short calls.
Running A/B tests validated that the agency's structured approach was more successful than the "mass mailing" strategy suggested by an outside consultant.
Despite the high difficulty of connecting with district-level management, the outbound campaign successfully generated $230,000 in high-value pipeline opportunities.
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