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Symplify is a Stockholm-based CRM, marketing automation, and conversion testing platform serving customers across iGaming and the NGO/education sector. Symplify partnered with Whistle to expand its outreach into these two verticals, using a combination of event-based lead sourcing, website visitor intelligence, and multi-channel outbound to build qualified pipeline.
Symplify needed support driving growth and expanding specifically into the iGaming and NPO/education sectors.
9 meetings booked with $420K in pipeline generated so far.
iGaming outreach performed well and is the primary source of momentum.
Following the summer pause, Symplify and Whistle are currently conducting outreach to support a major industry event. The engagement continues to prioritise iGaming while using accumulated market intelligence to refine the NPO/education approach, with the HubSpot two-way sync and InSync website-visitor data continuing to inform targeting.
Pausing the campaign during the summer holiday period, when points of contact were unavailable, avoided wasted outreach effort.
Focusing outreach effort on iGaming as the top priority, where deal sizes are larger, produced stronger performance than the NPO/education vertical.
Syncing SDR activity data with HubSpot in both directions allowed Whistle to act on warm signals (site visits, content downloads) rather than relying on cold outreach alone.
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