Building a Professional Sales Function and Outbound Engine for Health-Tech

Sensi.AI provides a sensor device used in care environments, such as nursing homes. They partnered with Whistle to build their first proper sales function and transition away from the CEO handling all business development. Whistle implemented a multi-channel outbound strategy and supported their go-to-market infrastructure to penetrate the US market.

12 Months

Campaign Duration

Mixed

Campaign Type

1

No of SDRs

Key Performance Indicators

$2.7M

$ value of pipeline generated

Meetings Scheduled

69

No. of Qualified Meetings Scheduled

Estimated SQL ROI

7X

Estimated Return On Investment

Revenue Growth Realized

$117K

Estimated Revenue Generated

Series A

Funding Stage

201-500

Headcount

United States

HQ location

Nursing Homes

Target Industry

United States

Target Location

Owners/CEO's

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

Sensi.AI provides a sensor device used in care environments, such as nursing homes.

Challenges Faced

  • The company had never built a proper sales function previously.
  • All prior business development had been handled solely by the CEO.
  • First-time execution of outbound lead generation.

‍

Our Solution

  • Executed consistent cold outbound via cold calling and cold emailing.
  • Provided CRM setup and technical infrastructure.
  • Collaborated with the client’s first marketing hire to align strategy.

‍

Results Achieved

  • Successfully established the company's first formal sales and CRM infrastructure.
  • Achieved strong performance in outbound outreach.
  • Generated opportunities that the CEO was able to close effectively.

‍

Future Outlook

With a professional sales function and CRM infrastructure now firmly in place, Sensi.AI is well-positioned to scale its US market penetration beyond founder-led efforts. The company can now leverage its $2.7M in generated pipeline and proven outbound engine to drive consistent, long-term revenue growth in the nursing home sector. Moving forward, the strategic alignment between marketing and sales will serve as a repeatable blueprint for expanding their reach to high-level personas across the care industry.

Key Learning

Founder-to-Function Transition

Sensi.AI proved that a founder-led sales process can be successfully transitioned into a structured SDR function by implementing the right CRM and technical infrastructure.

Strategic Revenue Alignment

The synergy between a proven outbound engine and a CEO capable of closing high-level deals creates a functional, high-impact revenue engine.

Infrastructure for Longevity

Establishing a professional sales and marketing blueprint allows for repeatable success and consistent penetration of high-level personas within the care industry.

Proven success with companies
in your industry

Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
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