European Market Expansion for HealthTech Agency

3 Months

Campaign Duration

Outbound

Campaign Type

1

No of SDRs

Key Performance Indicators

$180K

$ Value of Pipeline Generated

Meetings Scheduled

9

No. of Meetings Scheduled

Estimated SQL ROI

22X

Estimated Return On Investment

Revenue Growth Realized

$36K

Estimated Revenue Generated

Growth

Funding Stage

2-10

Headcount

Israel

HQ location

HealthTech

Target Industry

EU

Target Location

Product Managers

Target Persona

Context is a specialized user research agency that provides health-tech companies with ethnographic insights and human-centered design to help them achieve product-market fit. To move away from the small Israeli market and expand into Europe, Context partnered with Whistle to implement an automated LinkedIn outreach strategy. Whistle provided end-to-end support, managing lead communications.

Challenges Faced

  • Small domestic market size in Israel combined with high costs for Hebrew-speaking SDRs.
  • Need to expand into non-English European markets without dedicated local SDR support.
  • Lack of a CRM system and structured outbound pipeline management.

Our Solution

  • Implemented a LinkedIn outbound campaign, utilizing LinkedIn Sales Navigator, profile warm-up processes, and bulk limits to ensure account safety.
  • Assigned a dedicated team consisting of an Account Manager for strategy/GTM and a South African-based SDR to manage replies and lead interactions.
  • Leveraged a "foot in the door" offer strategy, such as a free UX audit, to generate interest and discovery calls.
  • Established a regular operating cadence featuring weekly meetings, recap emails, and messaging adjustments based on market feedback.

"I really enjoy working with Carmella and Katia as we explore new markets for Context. They both showcase great customer-centricity. They make sure to keep us in the loop, they are responsive to our questions and requests, and they handle the communication with potential leads in a manner that addresses the complex nature of our target market. We are very happy with the collaboration thus far." - Noam Kollmann, Co-founder at Context

Results Achieved

  • Secured 9 meetings booked and 6 Sales Qualified Leads (SQLs) in European target markets.
  • Refined co-founder profile messaging, improving professional brand visibility and thought-leadership posting.
  • Maintained high client satisfaction through consistent communication and weekly reporting.

Future Outlook

Building on initial European expansion success, Context is well-positioned to scale its outbound engine across broader international markets. With structured LinkedIn processes, profile optimization, and messaging protocols in place, the company can reliably turn target account interest into high-value discovery opportunities. As Context continues to refine its foot-in-the-door offerings, its outbound framework provides a strong foundation for sustained revenue growth.

Key Learning

Strategic Profile Messaging Drives Credibility

Refining personal LinkedIn profiles and posting consistent thought leadership enhances trust and engagement in specialized healthcare verticals.

Value-Led Offers Drive Conversions

Introducing a low-friction "foot in the door" offer, such as a free audit, helps convert cold outbound replies into qualified discovery meetings.

Structured Cadence Supports Market Entry

Maintaining weekly reports, meetings, and active account management ensures outreach tactics adapt smoothly to complex target market requirements.

Proven success with companies
in your industry

Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
View More

Not Sure Which Service Is Right for You?

Let’s figure it out together. Book a quick call and we’ll walk you through the best-fit options based on your goals, team structure, and current setup.