Reanimating Cold Leads and Building a Multichannel Outbound Engine

9 months

Campaign Duration

Mixed

Campaign Type

3

No of SDRs

Key Performance Indicators

$6.6M

$ value of pipeline generated

Meetings Scheduled

473

Number of Opportunities Created

Estimated SQL ROI

53X

Estimated Return On Investment

Revenue Growth Realized

$1.3M

Estimated Revenue Generated

Acquired

Funding Stage

51-200

Headcount

Australia

HQ location

Leisure/Travel/Tourism

Target Industry

USA/Canada

Target Location

Tour Operators

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

Rezdy is a leading SaaS booking and distribution platform for tours and activities that sought Whistle's expertise to address a massive backlog of untapped inbound leads. Whistle acted as a strategic extension of their sales team, implementing lead resuscitation processes and a brand-new outbound strategy. This partnership transformed stagnant CRM data into a vibrant source of ROI and established a proactive hunt for new market share.

Challenges Faced

  • Inbound Backlog: Thousands of leads went unaddressed due to internal bandwidth constraints.
  • Lost Revenue: "Cold" leads represented a significant loss of potential income for the business.
  • Sales Team Overload: The internal team was focused solely on immediate opportunities, leaving no room for systematic database mining.
  • Missing Outbound Engine: Rezdy lacked a proactive strategy to hunt for new customers outside of their inbound flow.

    • ‍

    Our Solution

    • Lead Resuscitation: Implemented a rigorous process to categorize and re-engage thousands of stagnant inbound leads.
    • Dedicated SDR Support: Deployed a specialized Whistle SDR to manage high-volume outreach and convert old leads into new conversations.
    • Multichannel Outbound: Designed and launched a new strategy targeting key personas to ensure a steady stream of fresh opportunities.
    • Process Optimization: Developed clear hand-off protocols to transition booked meetings seamlessly to Rezdy’s Account Executives.

    Results Achieved

    • Successfully transformed "dead" data into a vibrant source of ROI.
    • Cleaned up the sales pipeline and kickstarted growth through a strategic sales organization extension.
    • Created a systematic way to turn "old" leads into active sales conversations.
    • Established a consistent flow of fresh opportunities through a brand-new outbound engine.

    ‍

    Future Outlook

    With a standardized lead reanimation process and a high-performing outbound engine now firmly in place, Rezdy is positioned to maintain a consistent pipeline of high-quality sales opportunities. Following its recent global merger, Rezdy is well-equipped to scale these efficient sales processes across its expanded international footprint to drive long-term, sustainable growth.

    Key Learning

    Database Monetization

    Strategic SDR support can effectively transform stagnant CRM backlogs into active revenue-generating opportunities.

    Operational Alignment

    Establishing precise hand-off protocols ensures seamless lead momentum between external SDR teams and internal Account Executives.

    Strategic Diversification

    Implementing multichannel outbound strategies is essential to supplement inbound flows and proactively capture broader market share.

    Proven success with companies
    in your industry

    Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
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