Rapid Growth and Scalability with Panna

Panna is a comprehensive grant-writing platform designed to help entrepreneurs and businesses secure government funding in Canada and the U.S. Seeking to scale their business development (BD) operations efficiently, Panna partnered with Whistle for its flexibility, speed, and ability to deliver high-quality talent.

10 Months

Campaign Duration

Outbound

Campaign Type

3

No of SDRs

Key Performance Indicators

$1.2M

$ value of pipeline generated

Meetings Scheduled

160

Number of Qualified Meetings Scheduled

Estimated SQL ROI

3X

Estimated Return On Investment

Revenue Growth Realized

$240K

Estimated Revenue Generated

Private

Funding Stage

11-50

Headcount

Canada

HQ location

B2B SaaS

Target Industry

USA/Canada

Target Location

CEO/CFO's

Target Persona

Panna is a comprehensive grant-writing platform designed to help entrepreneurs and businesses secure government funding in Canada and the U.S. Seeking to scale their business development (BD) operations efficiently.

Challenges Faced

  • Recruitment and Training Bottlenecks: Panna struggled to hire, train, and onboard BDRs internally due to limited HR resources and time constraints.
  • Niche Market Expertise: Operating in the specialized field of grant writing required candidates who could adapt to the industry’s complexities quickly.
  • Speed of Scale: As a fast-growing company, Panna needed a partner that could match their pace without compromising quality.

Our Solution

  • Turnkey Talent Solution: Whistle provided a plug-and-play approach, sourcing and onboarding BDRs within days. The BDRs underwent Panna-specific training to integrate seamlessly into the company’s processes.
  • Rapid Deployment: Whistle’s candidates were ready to perform within their second week, enabling Panna to achieve immediate results.
  • Custom Campaign Strategies: Whistle tailored its approach to Panna’s unique needs, supporting A/B testing, territory expansion, and iterative campaign adjustments.
  • Quality Assurance: Rigorous selection processes ensured that BDRs aligned with Panna’s culture, reducing risk and ensuring compatibility.

“Whistle’s flexibility, speed, and ability to adapt to our needs made all the difference. Their candidates performed almost immediately, and their process saved us months of work. We were skeptical about outsourcing such a niche role, but the results speak for themselves. Whistle is nothing like your typical call center—it’s a seamless extension of our team.” – Raphael Bernier, Co-Founder, Panna

Results Achieved

  • Speed to Market: Onboarding to revenue cycle completion averaged 59 days, from hiring to closing deals and receiving payments.
  • Immediate Impact: All hired BDRs booked at least one meeting in their first active week, with some securing two or three. 
  • Scalability: Panna successfully onboarded four BDRs through Whistle, each performing at a high level within weeks.
  • Cost-Effective Growth: BDRs reached profitability within 2-3 weeks of active work, offsetting hiring and training investments.

Future Outlook

Panna plans to continue leveraging Whistle’s services to support further territory expansions and scaling efforts. With proven results and a robust partnership, Whistle remains a key contributor to Panna’s growth strategy.

Key Learning

Speed and Scalability are Essential

Whistle’s ability to deliver trained candidates within days allowed Panna to focus on growth rather than HR logistics.

Niche Expertise Can Be Developed

Skepticism about outsourcing SDR work was alleviated by the high-quality candidates sourced globally by Whistle.

Outsourcing with Quality

Whistle provided a hybrid solution that maintained the quality of internal teams while eliminating recruitment and training burdens.

Proven success with companies
in your industry

Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
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