Expanding Extracurricular Excellence: How Whistle Scaled Clipboard’s Outbound Pipeline Across APAC

Clipboard is a leading extracurricular management system (EMS) that helps schools manage activities, scheduling, and student participation. Seeking to accelerate their growth within the APAC educational sector, Clipboard partnered with Whistle to build a robust outbound sales engine. Whistle implemented a multi-channel outreach strategy that streamlined their pipeline generation and consistently secured high-value meetings with key school administrators.

4 Months

Campaign Duration

Outbound

Campaign Type

1

No of SDRs

Key Performance Indicators

$620K

$ value of pipeline generated

Meetings Scheduled

44

Number of Meetings Scheduled

Estimated SQL ROI

14

Estimated Return On Investment

Revenue Growth Realized

$124K

Estimated Revenue Generated

Series A

Funding Stage

11-50

Headcount

Australia

HQ location

Schools

Target Industry

Australia

Target Location

School Operations/Extracurricular Manager

Target Persona

Clipboard is a leading extracurricular management system (EMS) that helps schools manage activities, scheduling, and student participation. Seeking to accelerate their growth within the APAC educational sector, Clipboard partnered with Whistle to build a robust outbound sales engine. Whistle implemented a multi-channel outreach strategy that streamlined their pipeline generation and consistently secured high-value meetings with key school administrators.

Challenges Faced

  • Limited internal resources to manage large-scale, consistent cold outreach.
  • Difficulty in navigating complex school hierarchies to identify and reach the correct departmental heads.
  • Need for a repeatable sales process that could scale alongside their product development.

Our Solution

  • Developed a highly targeted list of educational institutions across the APAC region.
  • Crafted personalized, multi-channel messaging (Email and LinkedIn)
  • Deployed dedicated SDR resources to manage top-of-funnel engagement and qualification.
  • Iterated on campaign messaging based on direct feedback from school administrators to improve conversion rates.

Results Achieved

  • Successfully expanded Clipboard’s footprint across the APAC region.
  • Generated a steady stream of Qualified Sales Opportunities for the internal sales team.
  • Reduced the administrative burden on Clipboard’s core team by outsourcing the initial prospecting phase.
  • Established a scalable outbound framework that contributed to the company's long-term growth trajectory.

Future Outlook

Following the successful implementation of Whistle’s outbound strategies, Clipboard is well-positioned to maintain its dominance as a premier extracurricular management provider. With a proven, repeatable process for generating qualified interest, the company can confidently scale its operations into new geographic markets while continuing to integrate its solutions deeper into the educational ecosystem. The focus remains on leveraging this established pipeline to drive long-term revenue growth.

Key Learning

Persona-Driven Messaging is Vital in EdTech

Tailoring outreach to the specific pain points of "Heads of Sport" versus "School Principals" proved essential, as their day-to-day administrative burdens vary significantly.

Regional Nuance Impacts Outreach Success

Navigating the APAC market requires an understanding of varying school terms and academic calendars to ensure outreach hits at the right time for budget planning

Multi-Channel Synergy Increases Response Rates

Combining LinkedIn engagement with professional email sequences created a "surround sound" effect that increased brand familiarity before the first meeting was even held.

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