OneLayer

Scaling Event Registrations through a Dual-Goal Survey and Outreach Strategy

2 Months

Campaign Duration

Outbound

Campaign Type

2

No of SDRs

Key Performance Indicators

$3.5M

$ value of pipeline generated

Meetings Scheduled

35

No. of meetings scheduled

Estimated SQL ROI

40X

Estimated Return On Investment

Revenue Growth Realized

$700K

Series A

Funding Stage

11-50

Headcount

Israel

HQ location

Private LTE/5G networks

Target Industry

USA

Target Location

Senior Leaders

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

OneLayer provides Zero Trust security and full asset management capabilities for IoT and other devices connected to a private 5G or LTE network

OneLayer partnered with Whistle to drive attendance for their upcoming "5G OT Alliance" event, aiming to scale their reach within the private cellular network market. Whistle implemented a dual-goal campaign that combined aggressive outbound outreach with a market research survey to incentivize engagement. By targeting high-quality prospects with specific intent signals, Whistle provided a scalable solution to build an industry report and increase event registrations.

Challenges Faced

  • Increase attendance for the "5G OT Alliance" event on December 2nd from ~20 to 500 attendees.
  • Conduct a market survey to gather data for a valuable industry report.
  • Target and engage ~5,000 high-quality prospects confirmed to have or be building private cellular networks.

Our Solution

  • Dual-Goal Campaign: Managed outreach for both event registration and a market survey simultaneously.
  • Survey as a Lead Magnet: Positioned the survey as research for an industry report, offering participants a copy of the final results as an incentive.
  • Aggressive Outreach Execution: Planned a high-volume campaign starting November 3rd, involving 15,000 calls (targeting 3 attempts per contact).
  • Data-Driven Targeting: Utilized a pre-vetted list built using hiring signals (roles requiring private cellular skills) and intent signals (Bambora/Cognism).

Results Achieved

  • Targeted ~5,000 prospects to achieve a goal of 500 attendees.
  • Aimed for a 1% registration rate through intensive outreach.
  • Created a valuable industry report to be used by OneLayer for ongoing sales nurturing.
  • Maintained sales team focus by offloading the entire outreach and qualification process to Whistle.

‍

Future Outlook

The partnership has established a robust framework for OneLayer to use the final industry report as a powerful sales nurturing tool for their internal teams. Following the success of the dual-goal campaign, the organization is well-positioned to leverage these high-quality prospect insights to drive their long-term sales strategy and market authority.

Key Learning

Incentivized Participation

Framing outreach as an opportunity to contribute to and receive an industry report increases prospect engagement compared to a standard event invite.

Precision Prospecting

Using specific hiring and intent signals, such as "private cellular" job postings and Bambora data, ensures the outreach list is highly relevant for conversion.

Strategic Timing

Planning outreach to start early enough to hit volume targets while intentionally avoiding "dead zones" like Thanksgiving week ensures maximum reach.

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