OneLayer

Scaling Event Registrations through a Dual-Goal Survey and Outreach Strategy

2 Months

Campaign Duration

Outbound

Campaign Type

2

No of SDRs

Key Performance Indicators

$3.5M

$ value of pipeline generated

Meetings Scheduled

35

No. of meetings scheduled

Estimated SQL ROI

40X

Estimated Return On Investment

Revenue Growth Realized

$700K

Series A

Funding Stage

11-50

Headcount

Israel

HQ location

Private LTE/5G networks

Target Industry

USA

Target Location

Senior Leaders

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

OneLayer provides Zero Trust security and full asset management capabilities for IoT and other devices connected to a private 5G or LTE network.

OneLayer partnered with Whistle to drive attendance for their upcoming "5G OT Alliance" event, aiming to scale their reach within the private cellular network market. Whistle implemented a dual-goal campaign that combined aggressive outbound outreach with a market research survey to incentivize engagement. By targeting high-quality prospects with specific intent signals, Whistle provided a scalable solution to build an industry report and increase event registrations.

Challenges Faced

  • Low Initial Traction: The event had a current soft count of only ~20 attendees against a goal of 500.
    ‍
  • Resource Constraints: Internal AEs and ADRs needed to stay focused on their existing sales pipeline rather than manual event outreach.
    ‍
  • Niche Target Audience: Requirement to find and qualify specific prospects with plans to build private cellular networks within one year.

    • ‍

    Our Solution

    • Dual-Goal Campaign: Managed outreach for both event registration and a market survey simultaneously.
    • Survey as a Lead Magnet: Positioned the survey as research for an industry report, offering participants a copy of the final results as an incentive.
    • Aggressive Outreach Execution: Planned a high-volume campaign starting November 3rd, involving 15,000 calls (targeting 3 attempts per contact).
    • Data-Driven Targeting: Utilized a pre-vetted list built using hiring signals (roles requiring private cellular skills) and intent signals.

    Results Achieved

    • Targeted ~5,000 prospects to achieve a goal of 500 attendees.
    • Created a valuable industry report to be used by OneLayer for ongoing sales nurturing.
    • Maintained sales team focus by offloading the entire outreach and qualification process to Whistle.

    ‍

    Future Outlook

    The partnership has established a robust framework for OneLayer to use the final industry report as a powerful sales nurturing tool for their internal teams. Following the success of the initial event-based dual-goal campaign, OneLayer has transitioned into an ongoing OS client with Whistle. The organization is now well-positioned to continuously leverage these high-quality prospect insights to drive their long-term sales strategy and market authority.

    Key Learning

    Incentivized Participation

    Framing outreach as an opportunity to contribute to and receive an industry report increases prospect engagement compared to a standard event invite.

    Precision Prospecting

    Using specific hiring and intent signals, such as "private cellular" job postings and Bambora data, ensures the outreach list is highly relevant for conversion.

    Strategic Timing

    Planning outreach to start early enough to hit volume targets while intentionally avoiding "dead zones" like Thanksgiving week ensures maximum reach.

    Proven success with companies
    in your industry

    Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
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