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SiteScout360 provides rapid, accurate indoor mapping through 3D floor plans and 360° video walkthroughs. They partnered with Whistle to scale outbound outreach, improve SDR consistency, and convert architect and facilities teams into qualified sales opportunities. Whistle supports their pipeline growth through targeted data refinement, ongoing strategy adjustments, and consistent weekly meeting generation.
As the campaign approaches its one-year mark, the focus is shifting toward a more integrated support model for the client's AE. Having spent the first year identifying the correct strategic direction and learning how to mitigate industry-specific challenges, the partnership is positioned to move forward with a refined focus on identifying companies with immediate needs and maintaining the developed HubSpot pipeline.
While standard cold email outreach proved ineffective for this sector, focusing on a "phone-first" and LinkedIn approach significantly improved engagement with off-site decision-makers.
Success in the architecture and engineering space requires navigating extreme seasonal shifts and fiscal-year planning cycles where industry activity can fluctuate by 100%.
In these industries, securing an initial connection is often more valuable than an immediate sale, as it establishes long-term rapport with professionals who carry requirements across different projects and firms.
