Navigating New Markets in Church Fundraising Tech

Ministry Brands is a software company providing specialized solutions for churches. They partnered with Whistle to test a fundraising solution aimed specifically at the Protestant church market. Whistle executed a call-down campaign that successfully booked meetings and convinced churches to sign up for the software.

9 Months

Campaign Duration

Mixed

Campaign Type

6

No of SDRs

Key Performance Indicators

$2.7M

$ value of pipeline generated

Meetings Scheduled

191

No. of Qualifed Meetings Scheduled

Estimated SQL ROI

24X

Estimated Return On Investment

Revenue Growth Realized

$536K

Estimated Revenue Generated

Venture

Funding Stage

501-1000

Headcount

United States

HQ location

Protestant Churches

Target Industry

United States

Target Location

Protestant Church Leaders

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

Ministry Brands is a family of Christian software companies across North America, helping more than 55,000 churches and faith-based organizations thrive in a digital world.

Challenges Faced

  • Introducing a giving-focused solution to a demographic (Protestant religion) where regular giving is perceived as less common compared to other denominations.
  • Transitioning churches to a new software platform for raising money.

‍

Our Solution

  • Conducted a specialized call-down campaign.
  • Focused on converting conversations into booked meetings for the Ministry Brands team.
  • Targeted a specific segment of Ministry Brands' existing church service base.

‍

Results Achieved

  • 191 meetings scheduled within 9 months.
  • 134 new business opportunities created.
  • Successfully convinced churches to sign up for the software.
  • Achieved a conversion rate of 1 meeting booked for every 10 conversations.

Future Outlook

Key Learning

Sales Outreach and Conversion Benchmarks

Call-down campaigns can be highly effective for church-tech software adoption.

Denominational Nuances in Tech

Understanding the cultural differences in giving habits between denominations is central to the sales approach

High Meeting to Conversation Rate

A conversion rate of 10% from conversation to meeting is achievable in this niche.

Proven success with companies
in your industry

Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
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