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Crisp is a real-time retail data platform that helps CPG brands optimize inventory and supply chain decisions by harmonizing data from multiple retail channels. They partnered with Whistle to execute specialized event outreach and dinner invitations because they lacked the internal capacity to manage these complex campaigns. Whistle successfully relaunched their event strategy in February, leveraging multi-channel outreach to navigate a tricky Ideal Customer Profile (ICP).
Following the successful relaunch in February, Crisp is well-positioned to scale its event-led growth strategy by leveraging the multi-channel playbooks established by Whistle. By continuing to prioritize high-intent channels like phone outreach and pre-conference scheduling, the company can maintain a consistent pipeline of qualified CPG leads. This partnership provides Crisp with the necessary external capacity to dominate major retail trade shows and exclusive executive dinners without overextending their internal resources.
Phone outreach emerged as the best performing channel for this specific CPG audience, outperforming other digital methods.
It is critical to identify early if an attendee list will be featured in a conference app, as its absence requires a pivot to manual LinkedIn and phone research.
Relaunching outreach efforts (as seen between November and February) can capture demand that was missed during initial cycles.
