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A leading Financial Technology Software company partnered with Whistle to accelerate its global expansion. The company’s AI-powered transaction monitoring solution helps payment fintechs and banks grow revenues through trusted, compliant, and reliable cross-border and domestic payments. Entering a high-growth phase, the company needed a turnkey solution that could quickly deploy skilled sales professionals across multiple regions. Whistle provided the flexibility, structure, and speed required to ramp up efficiently while maintaining quality outreach and engagement.
Rapid Scaling Needs: The company required immediate support to expand sales capacity without lengthy recruitment or training timelines.
Geographic Focus: Initially targeting the US and UK markets, the campaign needed agility to adapt to new regions based on results.
Operational Bandwidth: As a startup in a high-growth phase, the company required a partner capable of providing prompt response times and robust customer support to keep pace with internal expansion.
Whistle provided a turnkey sales solution designed for speed, flexibility, and geographic coverage.
Dedicated Geo-Based Appointment Setters
Whistle placed dedicated Appointment Setters with region-specific expertise, enabling tailored outreach for each target market.
Structured Market Focus
Through data-driven collaboration, Whistle and the client refined target regions, shifting primary focus from the US and UK to Africa and the UK, where engagement and conversion rates were strongest.
Responsive Partnership Model
Whistle’s onboarding process and close client communication ensured alignment at every stage. This structure helped the campaign adapt quickly and maintain high-quality engagement as it scaled.
Meetings Scheduled: 232 meetings scheduled between February and August 2022.
Qualified Pipeline: 162 qualified sales opportunities created, generating a total pipeline value of $4,050,000.
Revenue Impact: Generated an estimated $891,000 in revenue , delivering a significant 57X ROI.
Strategic Agility: Successfully refined the geographic strategy by shifting focus from the US to the UK and Africa, where engagement was strongest.
Rapid Deployment: Implemented a turnkey sales solution that enabled immediate global outreach, bypassing the delays associated with internal hiring.
“Whistle’s thorough onboarding process and the strong communication between the two teams contributed greatly to the success of the campaign.”
Optimized Market Expansion: With clear performance data identifying the UK and Africa as high-traction regions, the company is now positioned to concentrate resources where conversion rates are highest, ensuring efficient scaling.
Scalable Global Infrastructure: The validation of the turnkey sales model provides a replicable blueprint for entering new territories, allowing the company to sustain its Series D growth momentum without the lag of internal recruitment.
Agile Strategy Deployment: The proven ability to pivot geographic focus mid-campaign ensures that future market entries remain data-driven, minimizing risk and maximizing engagement.
Solutions
The ability to shift geographic focus mid-campaign enabled faster traction and a stronger ROI.
Continuous communication between both teams led to a unified, high-performing campaign environment.
Whistle’s ability to deploy trained, geo-dedicated Appointment Setters enabled rapid growth without internal hiring delays.
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