Scaling Global Sales for a FinTech Software Leader
A leading Financial Technology Software company partnered with Whistle to accelerate its global expansion.

FinTech Company

Series D

Funding Stage

51-200

Headcount

Israel

HQ location

Finance Services

Target Industry

Untied States

Target Location

Outbound

Campaign Type

Transformative Metrics That Showcase Our Impact.

Discover the measurable outcomes that define our success. Our data-driven approach ensures that every strategy is backed by real results. Explore how we help businesses thrive with our innovative solutions.

Key Performance Indicators

$4 050 000

$ value of pipeline generated

Estimated SQL ROI

57X

Estimated Return On Investment

Revenue Growth Realized

$891 000

Estimated ROI based on pipeline amount

Overview

A leading Financial Technology Software company partnered with Whistle to accelerate its global expansion. The company’s AI-powered transaction monitoring solution helps payment fintechs and banks grow revenues through trusted, compliant, and reliable cross-border and domestic payments. Entering a high-growth phase, the company needed a turnkey solution that could quickly deploy skilled sales professionals across multiple regions. Whistle provided the flexibility, structure, and speed required to ramp up efficiently while maintaining quality outreach and engagement.

Challenges Faced

Rapid Scaling Needs: The company required immediate support to expand sales capacity without lengthy recruitment or training timelines.

Geographic Focus: Initially targeting the US and UK markets, the campaign needed agility to adapt to new regions based on results.

Operational Bandwidth: As a startup in a high-growth phase, the company required a partner capable of providing prompt response times and robust customer support to keep pace with internal expansion.

Our Solution

Whistle provided a turnkey sales solution designed for speed, flexibility, and geographic coverage.

Dedicated Geo-Based Appointment Setters
Whistle placed dedicated Appointment Setters with region-specific expertise, enabling tailored outreach for each target market.

Structured Market Focus
Through data-driven collaboration, Whistle and the client refined target regions, shifting primary focus from the US and UK to Africa and the UK, where engagement and conversion rates were strongest.

Responsive Partnership Model
Whistle’s onboarding process and close client communication ensured alignment at every stage. This structure helped the campaign adapt quickly and maintain high-quality engagement as it scaled.

Results Achieved

  • Meetings Scheduled: 232 meetings scheduled between February and August 2022.
  • Qualified Pipeline: 162 qualified sales opportunities created, generating a total pipeline value of $4,050,000.
  • Revenue Impact: Generated an estimated $891,000 in revenue , delivering a significant 57X ROI.
  • Strategic Agility: Successfully refined the geographic strategy by shifting focus from the US to the UK and Africa, where engagement was strongest.
  • Rapid Deployment: Implemented a turnkey sales solution that enabled immediate global outreach, bypassing the delays associated with internal hiring.
  • Future Outlook

  • Optimized Market Expansion: With clear performance data identifying the UK and Africa as high-traction regions, the company is now positioned to concentrate resources where conversion rates are highest, ensuring efficient scaling.
  • Scalable Global Infrastructure: The validation of the turnkey sales model provides a replicable blueprint for entering new territories, allowing the company to sustain its Series D growth momentum without the lag of internal recruitment.
  • Agile Strategy Deployment: The proven ability to pivot geographic focus mid-campaign ensures that future market entries remain data-driven, minimizing risk and maximizing engagement.
  • Solutions

    Key Learning

    Agility Drives Results

    The ability to shift geographic focus mid-campaign enabled faster traction and a stronger ROI.

    Close Collaboration Strengthens Delivery

    Continuous communication between both teams led to a unified, high-performing campaign environment.

    Turnkey Talent Model Accelerates Scale

    Whistle’s ability to deploy trained, geo-dedicated Appointment Setters enabled rapid growth without internal hiring delays.

    Proven success with companies
    in your industry

    Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
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