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GK8 is a high-security digital asset custody platform offering fully air-gapped cold vault solutions for institutions. As part of Galaxy, GK8 supports Tier 1 banks and crypto-native firms with on-premise infrastructure built for compliance and resilience. The marketing team partnered with Whistle to improve pipeline conversion by surfacing qualified opportunities more effectively and enabling targeted, timely outreach.
Manual Lead Triage: GK8’s marketing generated interest, but the team lacked a structured way to assess which leads were worth pursuing.
Misaligned Outreach Timing: Prospects often went cold after submitting forms or downloading content because follow-up was delayed or poorly timed.
Resource Constraints: With a lean sales team and no SDR layer, GK8 struggled to execute outbound prospecting at scale.
Complex Sales Motion: The sales cycle involves multiple stakeholders, requiring outreach that’s tailored, timely, and well-informed.
“We were doing a lot of good marketing, but it wasn’t converting to pipeline. We needed to reach the right personas at the right moment.”
Whistle built a tailored prospecting engine that monitored engagement signals across channels, prioritized leads based on custom scoring criteria, and triggered outbound sequences aligned with GK8’s internal workflows. Key elements included:
Pipeline Impact
GK8 saw a measurable increase in qualified meetings booked from both inbound and outbound efforts.
Lead Conversion Speed
High-fit leads were contacted within hours rather than days.
Efficiency Gains
GK8’s internal team was able to focus on deal progression, not prospecting.
Meeting Quality
Outreach was better targeted, resulting in more productive conversations.
“It’s not just outreach. It’s structured, smart, and really tailored to how our team works. That made a huge difference.”
GK8 plans to expand its use of Whistle’s prospecting engine across additional regions and segments. The team is also testing persona-based messaging variants to refine conversion further. Over time, GK8 expects this systemized approach to become a core part of how they scale demand generation and pipeline creation globally.
Solutions
Custom lead scoring helped GK8 prioritize outreach efforts, improving conversion from top-of-funnel to pipeline.
Automated workflows allowed GK8 to reach out when leads were most engaged, boosting response rates.
With Whistle’s support, GK8 scaled outreach without hiring, accelerating their go-to-market motion with minimal internal lift.
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