Turning Limited Leads into SQLs with Targeted Outreach

Blok provides real estate agents with on-demand solutions for marketing, operations, and business growth. They worked with Whistle to generate meetings and qualified sales opportunities through SDR outreach.

5 Months

Campaign Duration

Inbound

Campaign Type

1

No of SDRs

Key Performance Indicators

$400K

$ value of pipeline generated

Meetings Scheduled

34

No. of Qualified Meetings Scheduled

Estimated SQL ROI

18X

Estimated Return On Investment

Revenue Growth Realized

$80K

Estimated Revenue Generated

Seed

Funding Stage

11-50

Headcount

United States

HQ location

Real Estate

Target Industry

United States

Target Location

Real Estate Agents

Target Persona

Blok partners with over 2,200 real estate agents, offering services that streamline marketing, operations, and business growth. Their solutions include branding, digital presence, backend support, and scalable systems.

Challenges Faced

  • Lead volume slowed in recent weeks
  • Many leads were old or limited
  • SDR time spent on manual lead enrichment

Our Solution

  • SDR manually enriched leads to enable outreach
  • Coordination with the client on strategy and lead management

Results Achieved

34 meetings booked over 5 months with 19 SQL’s for the Blok team.

Future Outlook

Building on an impressive 18X ROI and the generation of $400K in pipeline, Blok is well-positioned to scale its US market presence by further leveraging Whistle’s targeted outreach and lead enrichment processes. By maintaining the strategic alignment established between SDRs and AEs, the company aims to optimize its conversion rates and turn high-quality discovery calls into consistent closed-won deals. Moving forward, Blok will continue to refine these scalable systems to ensure a steady flow of qualified sales opportunities while effectively managing team bandwidth for sustained growth.

Key Learning

Strategic Alignment and Synergy

Establishing a seamless partnership between SDRs and AEs is critical. This ensures that the momentum generated during prospecting translates directly into closed-won deals through unified goals and clear communication.

Capacity and Resource Management

It is essential to monitor AE bandwidth to ensure the team can effectively manage the volume of incoming meetings. Overburdening AEs can lead to burnout and decreased conversion rates, negating the hard work of the SDR team.

Quality Handoffs and Context Sharing

Success depends on the SDR’s ability to provide comprehensive lead intelligence. When AEs are equipped with detailed information regarding prospect needs and pain points, they are positioned to lead more impactful discovery calls and close deals faster.

Proven success with companies
in your industry

Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
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