RevOps for SDR Campaigns Monthly Roundup

With the longest month of 2023 officially in our rear-view mirror, we are looking forward to an amazing journey into the new year. That being said, we’ve found some excellent content to make your RevOps better than ever.

1. How Revenue Operations Empowers SDR Success by Dan Otvos.

Don Otvos, Vice President of Revenue Operations at LeanData, tells us exactly how SDRs are empowered to be successful by a good RevOps strategy. The RevOps team builds the GTM plan, and it determines how best to scale the company and product for growth. This piece does very well in answering not just the How of RevOps but the Why as well.

2. RevOps Metrics to Measure Sales and Marketing Growth by Lucy Mazalon

This next piece by Lucy Mazalon summarizes a LinkedIn Live session, hosted by Christina Anderson, Head of Content at SaaScend, with Craig Jordan, Founder and CEO of SaaScend, sharing his insights about SaaS metrics to determine the RevOps health. Lucy is the Head of Operations at Salesforceben.com, Founder of THE DRIP and Salesforce Marketing Champion 2020.

3. Three Ways to Integrate Marketing and Sales with RevOps by Lisa Ames

Norwest’s Lisa Ames sits down with Crissy Saunders, co-founder and CEO of CS2, to shed light on the emerging practice of RevOps and three ways it can be leveraged to build an integrated marketing function. They talk about Owning the customer journey, Creating an analytics framework and Driving operational efficiency. A very thought-provoking piece with links to an equally good podcast.

4. What is Hubspot and What Can I do with It? By Tyler Samani Sprunk

If you’re an SDR, chances are you’re probably quite familiar with HubSpot and how it can be one of the most useful tools in your bag of tricks. Tyler Samani-Sprunk unpacks how HubSpot can assist you to streamline your processes and keep your finger on the pulse of all the sales activities in your pipeline. If you are looking to accelerate your growth then give this piece a read.

5. Why Your B2B Company Should Explore a Revenue Operations Strategy by Lestraundra Alfred

Last but not least, Lestraundra Alfred takes the reader on a journey that breaks down the individual parts of what RevOps is, why it is important and how it impacts sales and marketing. The article also gives us a window into the ways to adopt RevOps as well as tells us who should be doing it.

Now that you’ve gotten some sweet content to get you fired up, it would be an excellent time to remind you that there are only 11 months left in the year to make it the best year ever. Keep a sharp eye out for more great reading next month.