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This Australian ticketing company has redefined the events software landscape with a platform designed to simplify ticketing while contributing to social good. Through their unique model, the company has donated over $2.5 million from booking fees, positioning themselves as both a technology innovator and a purpose-driven brand.
In 2022, they partnered with Whistle to accelerate sales against one of their main competitors. The goal was clear: reach a list of 26,000 named users and convert them into qualified opportunities.
Large Target List: The company needed to reach and engage a substantial number of named users within a short timeframe.
Cross-Market Complexity: Success in Australia would determine the move into the U.S. market, requiring precise targeting and messaging.
Tight Ramp-Up Window: The Whistle team had to mobilize quickly to build momentum and create measurable results.
Messaging Accuracy: Thorough research was required to ensure the outreach communicated the client’s differentiators effectively.
Whistle launched an intensive, fast-moving campaign designed to deliver qualified opportunities in both Australia and the United States.
Rapid Deployment
Within ten days of signing, Whistle set up the client’s CRM and deployed eight full-time Appointment Setters to target users of the Australian competitor.
Early Traction
Within the first month, the team booked hundreds of meetings and created a pipeline exceeding $1 million in value.
Scalable Expansion
Following strong early results, the Australian team was reduced to six Appointment Setters to make room for an additional eight targeting the U.S. competitor’s client list. This second team was trained and operational within ten days, bringing the total to fourteen Appointment Setters across both regions.
Coordinated Execution
Whistle maintained alignment across both markets, ensuring consistent messaging, performance tracking, and pipeline visibility for the client’s internal team.
Meetings Scheduled: 869 meetings scheduled between July and December 2022.
Qualified Leads: 374 qualified sales opportunities created, generating a total pipeline value of $10,237,597.
Rapid Impact: Within the first month of deployment, the team booked hundreds of meetings and generated over $1 million in pipeline value.
Scalable Deployment: Successfully expanded operations from Australia to the US, scaling the team to 14 Appointment Setters within strict timeframes.
Coordinated Execution: Maintained strict alignment across both international markets to ensure consistent messaging and pipeline visibility.
The campaign demonstrated how a structured, data-driven outbound strategy can successfully capture competitor market share. The results achieved through Whistle’s approach laid a strong foundation for continued sales growth and future expansion efforts.
Solutions
Fast CRM setup and team deployment allowed the campaign to produce results within days of kickoff.
Adjusting team allocation between regions ensured resources were used where they could deliver the highest return.
Success came from balancing scale with targeted, research-backed messaging.
