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Second Nature is an innovative AI company that provides personalized, adaptive sales training to businesses using advanced machine learning. They partnered with Whistle to build their first-ever outbound sales team and identify their Ideal Customer Profile (ICP). Whistle successfully scaled their meeting rates by deploying dedicated SDRs to manage both outbound outreach and inbound lead qualification.
Whistle’s implementation provided the foundational structure and proof of concept for Second Nature’s outbound efforts. As the Second Nature team grew and brought in more senior leadership, they worked with Whistle to further build out the sales function before eventually taking the entire operation internal.
Targeted campaigns into corporate verticals yielded the most consistent results for the AI training platform.
Integrating SDRs directly into the client’s existing sales model allows for better handling of diverse lead sources like webinars and events.
Multi-channel outreach (phone, email, LinkedIn) is essential for reaching decision-makers in the professional training technology space
