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RedFlag by Pocketstop is a multi-channel mass notification system designed for emergency communication, tenant alerts, and employee notifications. RedFlag partnered with Whistle to generate high-quality leads after pausing internal marketing efforts and facing a lack of internal capacity to support new sales initiatives. Whistle provided a specialized outbound calling team to target key markets using a consultative approach designed to secure high-intent meetings.
"Whistle was able to help us find key verticals and titles that outbound activity does well in as well as sending some meetings our way that will hopefully turn into pipeline at some point this year." — Christina Mendelson, Head of Sales, RedFlag Alerts
Following the successful completion of the 90-day pilot, the partnership is positioned for expansion as the client evaluates long-term agency support. This strategic direction aims to replicate the high-intent success found with RedFlag across the broader corporate portfolio.
The "bake-off" structure demonstrated that a high-intent approach, while producing fewer total meetings than volume-based competitors, provides more value through lead quality and pipeline potential.
Outbound activity is an effective diagnostic tool for discovering which specific market segments and personas (verticals and titles) offer the least resistance and highest engagement.
For specialized products, the sales development team must mirror the professionalism and consultative nature of the client's internal experts to be successful.
