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Funding Stage
Headcount
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Target Industry
Target Location
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Campaign Duration
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Pecan is a predictive analytics platform that enables business teams to use advanced machine learning models for churn prediction, LTV forecasting, demand planning, and more, without relying on data science teams. As Pecan expanded its presence in financial services and e-commerce, the company partnered with Whistle to generate consistent pipeline, drive SQL volume, and support internal go-to-market efforts across multiple verticals.
Recruitment Constraints: Pecan’s internal team didn’t have the bandwidth to recruit and onboard a full outbound team, slowing execution.
Lack of Strategy: Prior to Whistle, there was no formal outbound strategy in place, and limited resources to build one.
Vertical Complexity: Targeting both financial services and e-commerce added complexity around messaging, segmentation, and sequencing.
Resource Limitations: With only two to three people leading sales and marketing internally, bandwidth to plan and execute was minimal.
Whistle acted as a full-service growth partner — delivering prospecting strategy, multichannel outreach, and real-time campaign optimization.
Key strategies included:
Meetings Scheduled: 411 qualified meetings delivered over 10 months.
SQLs Created: 288 SQLs across Pecan’s target verticals.
Closed Deals: Notably, a lead from a top-tier U.S. insurance firm converted to a closed-won deal - a key milestone for the company.
Estimated ROI: 26X return on investment, based on pipeline generated
Campaign Efficiency: Whistle’s SDRs operated with speed and ownership, ensuring no lead was left untouched, including calling executive assistants to secure meetings.
Team Enablement: The internal team remained focused on core deals while Whistle handled outbound execution at scale.
“What stood out most was the flexibility and ownership. Whistle really felt like part of our internal team, not just another agency. They built the strategy, ran the outreach, optimized everything, and stayed responsive the whole way through. When we got a lead from a top-tier insurance company, the team went all in — calling her assistant, jumping on it immediately. That lead turned into a major deal for us.”
Following a successful 10-month campaign, Pecan continues to refine its outbound strategy while building internal sales capacity. The team is exploring deeper vertical segmentation and additional outreach channels, with Whistle remaining a key resource for experimentation, optimization, and overflow support as growth continues.
Solutions
Pecan saw immediate traction without needing to recruit or train an internal team.
Having a clear plan, built and managed by Whistle, allowed the team to focus on what worked, faster.
When Pecan shifted internal resources, Whistle adjusted support levels and continued delivering.
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