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NextNRG is an energy solutions company specializing in wireless energy solutions and utility optimization through its proprietary AI control system. They partnered with Whistle to transition from a referral-based model to a structured outbound sales engine, focusing on high-value energy reduction projects. Whistle’s multi-channel SDR approach was designed to penetrate the cold storage market and accelerate a historically slow sales cycle.
"Whistle’s ability to source viable data has been incredible, and the results speak for themselves. Beyond just sourcing several hundred daily calls and booking 15+ meetings, they helped us craft a sophisticated language that identifies customer needs—making the customer essentially 'sell themselves.' Their capacity to understand our business and deliver exactly what they promised gave us a real confidence in their ability to drive our sales cycle forward." - Velvil Rosler, Head of Operations at NextRNG
By establishing a repeatable sales engine in the cold storage vertical, NextNRG is positioned to expand its technology suite to larger strategic targets such as utility companies. The shift toward data-driven, quantifiable marketing will allow the company to better showcase the long-term ROI of its AI control systems. This structured approach provides the foundation for scaling their $50M+ annual deal structures into new geographic and industrial markets.
Prioritizing niches like cold storage allows for faster validation of the sales engine because the pain points—spoilage and high energy costs—are extreme and immediate.
Using language that identifies needs without "explicit active selling" allows the customer to convince themselves of the value, increasing conversion rates.
The ability to source viable, accurate customer data is the most critical hurdle in transitioning from referrals to a cold outreach model.
