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Discover the measurable outcomes that define our success. Our data-driven approach ensures that every strategy is backed by real results. Explore how we help businesses thrive with our innovative solutions.
Mayple connects brands with marketing talent through a data-driven platform that optimizes every stage of marketing—from expert matching to campaign execution. By curating verified professionals and streamlining collaboration, Mayple helps businesses grow faster and marketers deliver measurable impact.
As the company expanded, it recognized the need for a structured sales function. Without an experienced sales team, inbound and outbound opportunities were underutilized. To address this, Mayple partnered with Whistle to establish a scalable SDR operation capable of generating qualified leads across multiple channels and maintaining rapid responsiveness to evolving campaigns.
No Dedicated Sales Team: Without an SDR function, many opportunities were missed and lead follow-up was inconsistent.
Rapidly Changing Campaigns: Mayple’s dynamic environment required a highly adaptable sales approach.
Scalability Needs: Increasing lead volume across multiple regions needed structured management to maintain quality.
Whistle implemented a structured SDR strategy tailored to Mayple’s growth and fast-moving campaigns:
SDR Function Setup
A team of SDRs was deployed—starting with four, scaling up to eight, and later optimized to two—to manage inbound, outbound, and live chat engagement.
Multi-Channel Engagement
The campaign integrated LinkedIn outreach, live chat pre-qualification, and inbound demo requests to generate high-quality SQLs consistently.
Adaptive Strategy
Whistle maintained agile processes to adjust messaging, targeting, and follow-up cadence in response to evolving campaigns and audience behavior.
Transparency and Collaboration
Regular reporting and communication ensured alignment between Whistle and Mayple’s leadership, building trust and facilitating rapid decision-making.
Meetings Scheduled: 476 meetings scheduled throughout the campaign.
Qualified Pipeline: 333 qualified sales opportunities created, resulting in a pipeline value of $6,660,000.
Revenue Impact: Generated an estimated $1,332,000 in revenue, delivering a massive 16X ROI.
Team Optimization: Successfully deployed an agile SDR team that started with four members, scaled to eight to meet demand, and was later optimized to two high-performers.
Multi-Channel Efficacy: Integrated LinkedIn outreach, live chat, and inbound demo requests to capture and qualify leads consistently across all touchpoints.
Operational Agility: Established a transparent, rapid-response workflow that allowed the sales strategy to adapt quickly to Mayple's changing campaigns.
With a scalable SDR framework established and a proven multi-channel approach, Mayple now has a repeatable model for lead qualification and pipeline management. The foundation created through this engagement positions the company to sustain growth and optimize sales operations across regions.
Solutions
Separating lead generation from closing responsibilities accelerates pipeline progression and lead quality.
Rapidly adapting to campaign shifts keeps outreach aligned with evolving business goals.
Clear workflows and regular reporting foster collaboration between agency and client teams.
