Sales Development
Lauren Newalani
February 10, 2025
Sales changes faster than most teams admit.
The tactics that filled your pipeline last year can stall without warning. Buyer expectations shift. Tools evolve. Channels get crowded. The teams that stay ahead are rarely guessing. They are learning in real time from peers, operators, and leaders who are testing what works on the ground.
That is where the right sales conference and workshops make a difference.
The best events are not about hype or keynote soundbites. They offer practical insight, honest conversations, and direct access to people solving the same problems you face every quarter.
If you are deciding which events are worth your time and budget in 2026, this list will help you focus on the ones that deliver real value.
Travel and tickets are not small investments. But the right conference often compresses months of learning into a few days.
Here is why experienced sales leaders still prioritize them.
Sales advice ages quickly. Conferences surface what teams are testing now, not what worked five years ago.
You’ll hear how organizations are applying AI responsibly, tightening qualification, improving discovery, and aligning revenue teams. Conferences bring you closer to emerging practices before they become mainstream.
The strongest B2B sales conferences prioritize operators over theorists.
You are learning from CROs, heads of sales operations, and enablement leaders who are responsible for real revenue. Their sessions tend to focus on trade-offs, mistakes, and hard-won lessons.
Pipeline is built on conversations.
Conferences create space to meet peers, potential partners, and future hires. A single useful introduction can influence your strategy more than another tool subscription.
For many teams, the network alone justifies the trip.
Below are ten events that consistently deliver strong speakers, relevant content, and a high signal-to-noise ratio. They cover sales leadership conferences, sales operations conferences, SaaS events, and focused outbound or enablement workshops.
March 17–18, 2026 • Ft. Lauderdale, FL
A two‑day experiential event that blends practical training, tactical breakouts, and networking for sales professionals, managers, and leaders.
April 8–10, 2026 (Virtual / Hybrid)
Part of the Sales 3.0 Conference series with a focus on sales transformation, integrating technology, process, and tactical alignment for B2B sales success.
April 26–29, 2026 • Phoenix, AZ
A core B2B sales conference that delivers research‑backed sessions on go‑to‑market strategy, buyer behaviour, and sales‑to‑marketing alignment.
May 12–14, 2026 • Bay Area, CA
One of the largest SaaS‑focused revenue events in the world, blending workshops, tactical sessions, and deep community networking.
May 6–7, 2026 • San Francisco, CA
A community‑driven conference for revenue operations professionals with sessions across Sales Ops, Marketing Ops, CS Ops, and Leadership.
May 19–20, 2026 • Las Vegas, NV
A flagship sales leadership conference for senior executives focused on strategic planning, revenue operations excellence, and growth frameworks.
June 10–11, 2026 • London, UK
The European edition of the RevOpsAF event provides tactical insight and networking for sales ops and revenue ops professionals.
September 15–17, 2026 • San Francisco, CA
Salesforce’s flagship industry event with expansive sessions, hands‑on training, and networking across sales, RevOps, and customer success.
September 16–18, 2026 • Boston, MA
A broad revenue strategy event combining sales, marketing, and customer success content with tactical takeaways for revenue teams.
November 9–12, 2026 • Las Vegas, NV
A curated sales training and leadership conference with workshop‑style learning, networking, and actionable tactics for outbound strategy refinement.
Attending is only half the equation. The return depends on how deliberately you approach the event.
Decide what success looks like.
Are you evaluating vendors, learning about AI tools, or hiring? Are you trying to improve discovery calls or rethink your compensation model?
Specific goals make it easier to choose sessions and avoid wasting time.
Quality beats quantity.
Identify a shortlist of people or companies you want to meet and reach out before the event. A few thoughtful conversations will deliver more value than collecting dozens of badges and business cards.
Within a week of returning, review your notes and choose two or three ideas to implement.
Without this step, even the best conference becomes expensive inspiration rather than measurable progress.
The strongest sales teams treat learning as part of the job, not a break from it.
The right sales conference and workshops can sharpen strategy, tighten execution, and connect you with people who have already solved problems you are facing now. That is why B2B sales conferences, sales operations conferences, and SaaS-focused events continue to matter, even for experienced leaders.
If you are planning your 2026 calendar, choose fewer events and go deeper. Show up with clear questions, engage seriously, and leave with a plan.
