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Argus, a global leader in automotive cyber security, provides DevSecOps, vehicle security and fleet protection technologies and services for automakers and their suppliers. Their solutions ensure that vehicle components, networks and fleets are secured and compliant.
Founded in 2014, Argus is headquartered in Israel, with offices in USA, Germany, France, Japan, and Korea.
Argus’ historical issue has been that their sales team has had very low conversion rates for inbound leads. On average in the last year, they had only won 2 out of every 83 qualified leads. Their standard procedure involved the Account Executives only sending out emails and didn’t include them making any phone calls. They wanted to run a pilot campaign with Whistle to learn how we do things so that they could improve processes, roles, and responsibilities internally.
Whistle intervened to establish more qualification processes, ensuring that the AEs received top-quality leads. This initiative also provided Argus with greater transparency and accountability for their internal sales team. We allocated one full-time seat (comprising 2 SDRs) to demonstrate our lead management capabilities, including lead handling based on scoring and our methods for prospect engagement.
Whistle to do
