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Unity partnered with Whistle to execute a strategic SDR campaign focused on driving beta platform adoption and securing high-value meetings for major industry events. By deploying a multi-channel approach involving an event-specific app, cold calling, and email, Whistle exceeded expectations by delivering significant volumes of sign-ups and feedback.
The partnership concluded on very strong terms, with both parties maintaining alignment through consistent weekly communication. While Unity is currently focusing on building out internal capabilities, the success of this campaign has established a foundation for future collaboration. The client has indicated a desire to re-engage Whistle specifically to support future events once their internal team structure is finalized.
The event-specific application proved to be the most effective outreach channel, closely followed by direct calling, outperforming traditional LinkedIn and email efforts for this campaign.
Moving from a broad ICP to a prioritized P0/P1 list was critical in ensuring messaging alignment and outreach efficiency.
Maintaining performance despite delayed access to attendee lists and event apps highlighted the importance of a rapid-response outreach model once access is granted.
