Scaling Outbound Sales for Albi's Restoration Management Platform

6 Months

Campaign Duration

Outbound

Campaign Type

1

No of SDRs

Key Performance Indicators

$820K

$ value of pipeline generated

Meetings Scheduled

59

Number of Meetings Scheduled

Estimated SQL ROI

11X

Estimated Return In Investment

Revenue Growth Realized

$164K

Estimated Revenue Generated

Series B

Funding Stage

11-50

Headcount

United States

HQ location

Restoration Industry

Target Industry

United States

Target Location

Restoration Contractors and Project Managers

Target Persona

Albiware is an all-in-one restoration management software provider that helps contractors streamline field and office operations. The company partnered with Whistle during its early stages to build its first-ever outbound sales motion. Whistle provided strategic guidance on identifying their Ideal Customer Profile (ICP) and executed high-volume outreach that rapidly generated qualified sales opportunities.

Challenges Faced

  • The company had never performed outbound sales prior to the engagement.
  • Operating within a very traditional industry that required specialized messaging to resonate.
  • The founder was "very early" in their journey, requiring significant mentorship on sales strategy.
  • Our Solution

  • Conducted deep-dive sessions to determine the specific ICP for restoration software.
  • Provided extensive consultative teaching to help the client manage and execute outbound sales.
  • Implemented a high-velocity prospecting strategy to reach restoration contractors nationwide.
  • Focused messaging on identifying pain points related to fragmented field and office operations.
  • Results Achieved

  • Validated the outbound motion as a viable growth channel for the software platform.
  • Successfully transitioned the company from zero outbound presence to a high-performing lead generation engine.
  • Successfuly booked 59 meetings with 41 SQLs in 6 months.
  • Future Outlook

    Following the validation of outbound sales as a viable growth channel, Albi is well-positioned to scale its market presence within the restoration industry. With a professional lead generation engine now established and leadership educated on best practices, the company can leverage this high-velocity momentum to continue building a robust sales pipeline.

    Key Learning

    Strategic ICP Alignment

    Even in traditional industries, modern outbound techniques can yield high results if the ICP is correctly identified and targeted with resonant messaging.

    Foundational Mentorship

    For early-stage founders, the consultative and teaching aspect of a partnership is as valuable as the lead generation itself for long-term success.

    Agile Execution

    Speed-to-lead and rapid iteration are crucial for booking high volumes of meetings within a short span of time.

    Proven success with companies
    in your industry

    Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
    View More

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