Scaling Sales Pipeline through Targeted Event Outreach and Managed SDR Services

3 Weeks

Campaign Duration

Outbound

Campaign Type

1

No of SDRs

Key Performance Indicators

$525K

$ value of pipeline generated

Meeting Held Rate

100%

All meetings booked were held

Estimated SQL ROI

20X

Estimated Return On Investment

Opportunities Created

21

100% of meetings scheduled were sales qualified leads

Early Stage

Funding Stage

11-50

Headcount

United Kingdom

HQ location

AI / Business Productivity

Target Industry

USA

Target Location

Operations / IT

Target Persona

Table Of Content

Overview

Challenges Faced

Our Solution

Results Achieved

Future Outlook

ai.work provides intelligent AI Workers that connect to your systems, knowledge, and policies to automate repetitive tasks and efficiently handle ticket queues. They partnered with Whistle to transition from relying on network connections to a scalable outbound sales engine. Whistle implemented a managed services approach focusing on defining the company's Ideal Customer Profile (ICP) and executing highly targeted outreach. The collaboration successfully shifted the strategy toward Event outreach, which proved to be the most effective solution for generating high-quality sales opportunities.

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Challenges Faced

  • The company was recently out of stealth mode and lacked a formal outbound sales infrastructure.
  • Initial inbound interest from PR releases was not highly targeted toward their ICP.
  • Previous standard outbound efforts did not work effectively as they were offering a highly competitive solution in a crowded market.
  • Limited visibility into multi-channel performance, as initial efforts were restricted to calling.

Our Solution

  • Deployed a managed services track including strategy, list building, messaging, systems, and experienced SDRs.
  • Utilized Whistle OS and tools like Clay and EXA for flexible, attribute-linked list creation and AI-powered messaging.
  • Pivoted the strategy to focus on Event outreach, identifying it as the best solution for the client’s market position.
  • Provided native English-speaking SDRs with 5+ years of experience to handle complex use-case-led selling.

Results Achieved

  • Converted 100% of scheduled meetings into Sales Qualified Leads (SQLs), totaling 21 SQLs.
  • Successfully completed three separate engagements, with the last two focused specifically on Event outreach.
  • 27 conversations held
  • 928 calls made
  • 214 leads enriched

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Future Outlook

Based on the success of the Event outreach campaigns, the company is positioned to continue pushing this high-conversion model as their primary growth lever. By leveraging the established Whistle OS and strategy, ai.work can further refine its U.S.-based targeting to maintain the 100% qualification rate seen in recent sprints.

Key Learning

Prioritize Event-Led Growth

For companies in highly competitive markets where standard outbound struggles, Event outreach serves as the most effective "simplest solution" to break through the noise.

Channel Diversification is Critical

Relying solely on calling makes it difficult to gain a holistic overview of performance; future iterations should test multiple channels against one another to optimize results.

Outcome-Based Messaging

Success in the AI space requires selling specific use cases and outcomes rather than just the technology itself.

Proven success with companies
in your industry

Real world results from companies that partnered with Whistle to generate qualified pipeline faster.
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