Funding Stage
Headcount
HQ location
Target Industry
Target Location
Campaign Type
Discover the measurable outcomes that define our success. Our data-driven approach ensures that every strategy is backed by real results. Explore how we help businesses thrive with our innovative solutions.
BPTN (Black Professionals in Tech Network) is dedicated to addressing bias in hiring and empowering organizations to attract, hire, and retain Black and diverse talent in tech and related industries. Partnering with Whistle, BPTN sought to optimize their sales processes, focusing on efficiency and strategic outreach.
Alleviate time constraints on BPTN’s team to allow more focus on relationship-building.
Implement effective lead generation and outreach strategies tailored to BPTN’s objectives.
Foster a collaborative working relationship to adapt quickly to changing needs.
Low Phone and Email Engagement: Initial outreach via phone had a 1% connection rate, making it ineffective. Email also had minimal impact.
Messaging Adjustments: Testing different messaging styles on LinkedIn showed that personalized outreach from BPTN leadership performed better than generic SDR-driven messaging.
No Immediate Revenue Impact: While meetings were booked, BPTN had not yet converted these into closed-won deals at the time of evaluation.
Image caption goes here
Whistle provided a multi-channel solution, leveraging tools and automation to support BPTN’s outreach efforts while ensuring alignment with their sales approach. Key strategies included:
Pivot in Channel Strategy: Due to low connect rates, cold calling was discontinued and the SDRs time was redistributed to LinkedIn outreach which had proven to be more effective. We also noted that our standard outbound emails were not working for this ICP, so we transitioned BPTN over to our new hyper-targeted, highly-personalized cold email strategy.
Refined Messaging Approach: Initial SDR-driven LinkedIn messaging saw success, but later adjustments by BPTN leadership resulted in lower traction, leading to a return to the original approach.
Continuous Optimization: Weekly strategy calls and Slack discussions allowed for quick iteration on messaging and targeting strategies.
"Whistle’s hands-on approach and availability have been standout features of our partnership. Their team is receptive to feedback, and their flexibility in both strategy and collaboration has been invaluable to our success." - Matthew Douglas, Global Head of Partnerships and Revenue
We take a structured approach to problem-solving, ensuring every step is aligned with your goals. Our team collaborates closely with you to tailor solutions that drive measurable success.
LinkedIn was the most consistent channel for booking meetings, while email was a good supporting channel and the phone had minimal impact.
Highly personalized outreach from leadership performed better than adjusted SDR messaging.
Open communication via Slack and weekly calls ensured fast pivots when needed
Looking ahead, BPTN aims to enhance its outreach by integrating additional channels with LinkedIn, focusing on refining messaging for higher engagement. These adjustments are expected to drive better lead conversion rates, positioning BPTN to further capitalize on its sales efforts and expand its revenue streams.
