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AskYourTeam, a performance management platform specializing in the council and local government sectors, partnered with Whistle to expand its client base in Australia. Despite the challenging nature of the industry, Whistle’s tailored approach delivered significant results, setting the stage for continued collaboration.
Niche Audience: Local councils and government organizations proved difficult to engage due to their bureaucratic nature and limited accessibility.
Limited Data: The client provided a constrained dataset, requiring a highly focused approach to ensure quality outreach.
Long Sales Cycles: The industry’s extended decision-making processes demanded patience and sustained efforts.
Capacity Constraints: The client’s ability to manage meetings was occasionally overwhelmed, leading to campaign pauses to realign resources.
Tailored Outreach Strategy: Whistle deviated from its usual high-volume call approach, instead adopting a more deliberate and nurturing tactic to engage prospects. Executive assistants and gatekeepers were targeted to build relationships and secure introductions.
Event-Centered Engagement: Coordinated outreach around events, leveraging post-event follow-ups to maximize engagement and build credibility.
Optimized Communication Channels: Emails emerged as the most effective channel, complemented by targeted calls.
Close Collaboration: Weekly meetings via Teams facilitated open communication, enabling real-time adjustments to strategy based on campaign performance and client feedback.
Client Acquisition: The first campaign secured six new clients, with additional opportunities in the pipeline from the second campaign.
Sustained Engagement: Despite pauses in the campaign, the client expressed satisfaction with the quality of meetings and lead nurturing efforts.
Scalable Strategy: The campaign expanded to include New Zealand, though efforts refocused on Australia after identifying readiness gaps in the New Zealand market.
"Whistle’s adaptability and dedication to our campaign goals were outstanding. They helped us engage a difficult audience effectively, and the quality of the meetings exceeded expectations. Their flexibility to pause when needed and refine strategies in real-time reflects their commitment to our success." - Jared Ingle, Head of Sales
We take a structured approach to problem-solving, ensuring every step is aligned with your goals. Our team collaborates closely with you to tailor solutions that drive measurable success.
Whistle’s ability to adapt its approach proved critical, underscoring the importance of customized strategies for niche industries.
Slowing down outreach and focusing on building relationships yielded better results than high-intensity cold calling.
Understanding and responding to the client’s capacity and feedback allowed for a productive partnership.
AskYourTeam’s positive experience and measurable outcomes have laid the groundwork for potential future campaigns as their capacity grows. By refining lead nurturing processes and expanding into new markets, the collaboration is poised to continue driving value.
